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Events: a Gold Mine for your Marketing Strategy

Brands are shifting their media and digital marketing efforts towards events. Why? Events have the most significant benefit to drive brand recognition.

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Events: a Gold Mine for your Marketing Strategy

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  1. Synclarity Digital Pvt LTD Events: a Gold Mine for your Marketing Strategy

  2. Events: a Gold Mine for your Marketing Strategy What was the last thing you've been to? Was it an enterprise conference? Or A launch of a new product? Or maybe simply a celebration of the anniversary? All of these incidents may sound different to you. But for brands organizing these events, the purpose of each event is the same for them-engaging and entertaining their potential customers! Events are a highly recommended form of marketing for B2B businesses of all sorts. If you're selling technological solutions or offering shipping and logistics facilities, an event will work on your prospects like a charm. Event marketing is the preparation, organizing, and execution of an event for your company that promotes your brand, product , or service in some way or another. You may organize an event online or in person, or take part as a sponsor or as an exhibitor.

  3. 1. Generate leads & build your database • Companies are investing in event marketing because it helps them get leads and connect with them as individuals and not as consumers. You know they 're interested in your brand , product or service when a person signs up or registers for your event, whether it's a conference, launch or a small meeting. They can be further nurtured in the sales process and then turned into customers.  • A single list of registrations will send you countless leads across your demographic target. If you're the sponsor, you may be able to give presentations, run contests or get emails from people interested in your product / service to get leads. 

  4. 2. Get one-on-one contact with customers • All you have to do is identify the memory you want your guests to walk away with and start working backwards. • As businesses prepare their event strategies and gear up to conduct events to differentiate themselves from others, here are a few reasons to convince you to do the same: • Many companies have a challenge not being able to get as many leads as they want. This is overcome by Event marketing. • Inside Get-one-on-one Customer Contact • Events are a perfect place to get involved with leads, clients and future inquiries. To facilitate several personal one-on-one encounters, a single event in a day will help. • Events often provide the customers with undivided attention, unlike phone calls or emails where the individual is busy and distracted during the pitch.

  5. 3. Create awareness about brand • Hosting an event is one of the key ways in which businesses develop and enhance their brand. • It enables an otherwise digital brand to create a physical identity, values, and aesthetics. Events create an immersive and interactive public experience with pop-up shops and live demos. You allow your prospects to get a feel of your brand and what it looks like in real. Inside Build-Brand-Awareness • The great thing about planning a brand marketing event is people are excited about it! Influencers, clients, media, or visitors discuss and share the event in person, in the press, or on social media.  • Tip: Have an event hashtag or a location tag and ask your attendees to share pictures using the same. Later on, you can track the hashtag or the tag to measure the success of your event based on social interactions.

  6. 4. Build Credibility and Thought Leadership • Hosting events such as conferences or seminars or workshops lets you develop yourself as a professional who is open to educating others. Place yourself as a pioneer in thinking-you know what's going on in the market and share that knowledge with your customers and prospects. • You may have CXOs, executive members or even an influencer from your organization to talk at your case. Working with an influencer often generates a good brand picture-provided that you do a background check on them to ensure a consistent PR. 

  7. 5. Network Network! • Events provide a perfect opportunity for you to interact. And we're not just talking about your prospects but about people like investors, influencers or someone who can help you develop your company. • With face-to - face experiences, you can lead certain people in a more personalized way through your brand and its values. • They get a better picture of your business which is even better than a sales or elevator pitch. Inside 5.-Network • The advantages of selling the activities are far ranging. They have customized contact, face-to - face contact, advertisements, social media conations, and future business leads. 

  8. To access the original article, please click here : https://bit.ly/31Trleh Thank You Synclarity Digital Pvt Ltd

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