Role of Digital Marketing for effective Healthcare Business Growth

1. AHealthcareDigital MarketingGuide

2. WhatExactlyIsHealthcareDigitalMarketing? Does itmean that yourdoctorisposting photos of howhis day has been at work on Facebook or TikTok? That’s not it.Today’s patients and healthcare professionals are different from the healthcare consumerfromthepast.Consumer behaviorhaschangeddrasticallyovertheyears you can’t just imagine. Digital marketing in the healthcare industry aids in reaching the right patient at the right time withtherighttreatmentadvertisement. “Googling for health information is the 3rd most popular online activity”. Remember, you searching for ‘best physicians near me’, or ‘how to treat cold symptoms at home’ queries? The results you get are an algorithmofsearchengineshowingyouthebestoutcomestoyoursearch. Theonsetofmoderntechnologyjoinedwiththeadvantagesofdigitalmarketing hashelpedthe healthcare industry toflourish.Healthcare marketing isan advertising process that creates excellent onlineexperiencesthatplacesyourhealthcarecompanyattheforefrontofa highlycompetitive healthcare market. Healthcare digital marketing would broadly encompass, but not limited to responsive websites, Google AdWords campaigns, SEO tactics, unique landing pages, mobile apps, email marketing programs,socialmediacontent,andmore.

3. WhyHealthcareIndustryNeedsDigitalMarketing? Youmayhave solidtacticsinplace,butyou’llneed somethingstronger,andthatwillbeastrategy. And today’s consumers are becoming more active on apps and websites.Infact,patientsarerelyingonwebsearchesat agrowingratetomakehealthcarechoices. That’swhyit’sessentialtostayontop of digital marketingtechniquesandkeepyourhealthcare organizationattheforefrontoftheonlinerevolution.

4. Herearethefivekeysreasonswhyadigitalmarketingstrategyisimportantforthehealth industryfortoday’spatient-centeredmarket. MobileAccess Nearly twobillion people owna smartphone worldwide. With the growing number of mobile users, howcan you ignore theriseof digital marketing?Physicians,clinicians,dentists,and healthcare officialsoftenusemobilesfor various purposes to keep themselves abreast of the trends in the industry. Patients too, seek healthcare and treatment options onlinewhichputsprominenceondigitalhealthcaremarketing. NewerDigitalChannels If we look at the past, we can see how digital marketing has picked up its pace. It’s also crucial for healthcare digital marketers to be equally involved and show acceptance to trends. With the growing trends in the digital space, every healthcaremarketer'sfocusshouldbeondigitalads,mobileapps,andsocialmedia. DemandForHealthcareApplication Today, a consumer seeks a stress-free and trustworthy user experience. With the progression of technology, the demand for innovative healthcare applications has amplified. Thus, the implementation of a healthcare marketing strategy on a digitalplatformwillelevatethehealthcaresector.

5. 4.HealthcareMarketingInsightsToBelieve Searchdrives3xmorevisitorstohospital healthcareprovidersonline. sites.Websearchisthemostpreferredwayforpatientstofind 94%ofpatientsuseonlinereviewstoassessproviders.Readingreviewstheeasieststepforpatientstogetthefirst impressionofyourpractice/clinic. HealthcaredigitaladvertisingspendwillovertakeTV adsforthefirsttimein2021.Bythattime,healthcaredigital advertisingspendswillbe46%ofallhealthcareadspend. 88%ofhealthcareappointmentsarescheduledbyphone.Patientswhoresearchonlineprefertocallbecause healthcareispersonalandprivate.

6. BenefitsofDigitalMarketingforHealthcareIndustry WellInformedCustomers People are active and smart enough todo theirresearch before visiting a doctor.This leads us to believe that patients arelookingforsymptoms,medicines,andtreatmentoptionsbeforevisitingadoctor. DigitalHasTakenOverTraditionalChannels Digitalmarketinghasimprintedeverysector,andthehealthcareindustryisnotleftbehind.Sinceconsumermarketing isshiftingtodigitalads,socialmedia,andmobileapps;thedropintraditionalmodesofmarketingisnotsurprising. TheGreatRoleOfSearchEngine Nearly 77% of the patients use search engines before booking appointments. Search drives almost 3 times as many visitorstohospital sitesas compared to thenumberof visitors from other affiliates/referral sites.44% of patients scheduleappointmentsafterresearchingaboutthehospitalonamobiledevice.

7. Hereare5keys toaStrongHealthcare DigitalMarketingStrategy

8. 1.SearchEngineOptimization(SEO)forHealthcareProviders SEO or search engine optimization is the route to optimize your website to be found in the search engines for relevant keyword searches. In fact, seeking healthcare information is one of the most common online activities among Internet usersof all ages. Because of people seeking healthcare informationon theInternet,organizationscanemploySEO strategiesto reach their target audiences. WhatIsHealthcareSEO? We’re all guilty as charged to play Dr. Google at least once. Healthcare providers often show up in those searches, especially if they use the right keywords and content. SEO for healthcare is not all about gaining page rank inthe search engines, it’sabout building trust among potential patients whoareconsideringyourhealthcarepractice.

9. TheBenefitsofSEOforHealthcareProviders Buildingtrustamongprospectivepatients,educatinghealthcareconsumersaboutyourpractice, increasing brand recognitionare someof thebenefitsof using SEO for your healthcare business. Addingmoretoitsbenefits,deployingSEOpracticescanhelpyou: HighROI Cost-effective IncreaseVisibility ImproveCredibility IncreaseWebsiteTraffic ReducePatientAcquisitionCost

10. 2.SocialMediaMarketingForHealthcareProviders Socialmediamarketingisa practicalwaytoestablishand managereputationandpublicawareness, becoming a primary means for healthcare providers to interact and engage with newpatients. In today’s digital-driven environment, having a social media presence is a marketing must-have for healthcare. Hence, having an appropriate mix of online social media platforms has become a vital tool to reach, engage and exciteconsumerseffectively. WhatisSocialMediaMarketing? Social media marketing is the usage of social media platforms to connect with your audience to build your brand, drive website traffic, and increase sales. The major social media platforms (at present) are Facebook, Instagram,Twitter,LinkedIn,Pinterest,YouTube, Snapchat,andTikTok.Whenitcomestosocialmedia marketing forhealthcare,medicalprofessionalsworkingas PhysicalTherapists,Dentists,Dermatologists, Neurologists, ophthalmologists, Pediatrician, Orthopedics, Doctors, Obstetrician and bigger entities including Hospitals,Clinic,IVF clinic,EyeClinics,etccangreatlybenefitfromsocialmedia. To improve health outcomes, increase awareness of news and discoveries, motivate patients, and provide health information to thecommunity,socialmediaisthekeytoconnection.

11. BenefitsOfSocialMediaMarketing Social media is no longer optional. Engaging with patients on social platforms advertising becomes crucial for marketing communications. Let’s take a look at some of the benefits that social media presentsintoday’shealthcarelandscape. InformationSharing LowerCost ImprovedPatient-PhysicianInteraction NoGeographicBoundaries PatientSupport

12. 3.PPCForHealthCareIndustry Pay Per Click (PPC) in healthcare is a precise method of advertising in which advertisers display adsondifferentwebsitesandplatformsandpayafeeeachtimeoneoftheiradsisclicked. 89%of consumers use an online search engine to look for a solution to their healthcare queries, andthetopthreespotsinthesearchengineresultsarereservedforPPCads. WhatExactlyIsHealthcareSearchEngineAdvertising(PPC)? With laser-like focus,PPCwill put your adsin front of people whenthey’re ready to act.Companies ineveryindustrycanbenefitfromPPCadvertising,andthisisespeciallytrue for healthcare. Potential patients are already online researchingtheir symptomsand concerns,and with PPCads, youcanbetherewhenthey’rereadytobooktheirappointment.

13. BenefitsOfSearchEngineAdvertisingforHealthcareProviders? Giventhefact that themajorityof potentialpatientsstartinvestigatingailments through search engines,youhavea ripe opportunity to optimize SearchEngineadvertising within yourhealthcare marketing. The following is a look at some of the primary benefits of search engine marketing for your healthcare branding. EngageWithHigh-InterestProspect PreciseTargeting Quick ToImplement ItIsMeasurable HelpsInBrandAwareness

14. 4.ImpressiveHealthcareWebsiteDesign It’simportant to havea great UI & UX feel for your healthcare websitedesignto makeit responsivefor both mobile and desktop visitors. Doctors and other healthcare professionals have a lot of content to put, however,the trick isto create a clean layout with plenty of white spaceand simple color schemes.It’s all aboutsimplifyingwhatyouhave. An effective healthcare website design strategy incorporates mobile responsiveness, marketing goals, and complieswithtechnicalregulationsforanenhanceduserexperience. WhatAreTheBestPracticesForHealthcareWebsiteDesign? Whether you’re a general physician, pediatrician, dermatologist, dentist, cardiologist, nutritionist, dentist, or any of the countless other types of doctors or specialists, you probably have the least amount of time to devote to your website. So, if you’re starting a new practice or have realized it’s time for a redesign, see to it thatyourwebsiteisbuiltwithaplaninmindtogetthebestoutofyourmedicalpractice.

15. Let’scheckhowyoucouldmakethemostofyourwebsitebyobservingthe bestwebsitedesigntechniques. Simple,ClearNavigation Responsive,Mobile-FriendlyDesign ClearHours,Location,andContactInformation Quality ContentIsKey Don’tBuryYourCTAs,AndRememberToTrackThem IntegrateYourWebsiteIntoMarketingEfforts

16. WhyDoHealthcareBusinessNeedWebDesignStandards? All medical centers,hospitals,clinics,specialistsin private practice, dentists needto servepatients in the most seamlessand transparent manner.Having a clean and well-navigated website gives a perfect balance inprovidingvisitorstheinformationthatconvertsintoopportunitiesforappointmentsandconsultations. However, there are somegold standard techniques hospitals need to follow when it comesto website design orre-design. Recognition:Yourwebsiteshouldbeaccessiblefromanypartoftheglobe,therebygivingyourhospitalthe edgeandreachovertheothers.Italsobringsrecognitiontoyourbrandandservicesduetoitsglobalreach. Information:Havingablog,accuratecontentorachatbotisaneffectivewaytoshareinformationwithyour patients.Youmustalsohaveasectionaboutappointmentsforpatientstotakequickaction. Video content:Having quality video content onyour websitecan impact your webperformance according to aForbesarticle.Includingavideoonthehomepagecanincreaseyourwebconversionrateby80%.

17. Digital Roadmap:Your website roadmap should be in sync with the digital media your target audiences use most. Mobile apps, search marketing, online ads, and contentmarketing,there’snoendtothesedigitaltactics. ContentStrategy:Youmayhaveover1,000pagesofcontentforyourwebsite. However,youneedto programs, department organizethecontentbycontenttypes: overviews, physician profiles, treatments, Treatment equipment, successstories,andnewsarticles.

18. 5.VideoMarketingforHealthcareIndustry Itisestimatedthat halfofallthetrafficonlineisinvideoformat.HeardofTikTok? And,healthcaremarketingisnotfarbehindinacceptingvideoasanengagingwaytotellitsstory.Itis proventhatvisualsgoingintoourmindsleavetheirpowerfulimprintandthatpeople‘getit’morequickly. Videomarketingisimpactingthehealthcaremarketingplansofmostmedicalpracticestoengagewith potentialpatientsandconvertthemintoregularpatients.Aspercertainresearch,usingtheword“video” inthesubjectlineofyouremailcanincreaseclick-throughratesby65%. WhatisVideoMarketinginHealthcareIndustry? Beit private medical practices of hospitals, creating videos as part of their marketing plan is a fantastic way to create engagement with patients. YouTube is one of the most widely used search engines in the world, so there’s no question that this mode of media is preferred amongst many. A video isa great tool for social media, whichmeansa lot of them are getting their healthcare information from videos shared. Doctors can use video to post educational content on their websites orsocialmediafeedsorevencreateexplainervideos.

19. BenefitsOfVideoMarketingforHealthcareProviders? With the superstardom of online video,searchengineslove putting thesevideosat the top spotsin the SERPs. Leading SEO experts believe that websites with high-quality videos tend to rank better in the organic search results thansiteswithoutanyvideos. Videomarketingplaysapivotalroleinahospital’sbrandingandmarketing. Letuslookatsomeofthebenefitsofvideomarketingforhealthcare digital marketing. Increase Engagement:Sites with video tend to have higher conversion rates which help in spiking the patient interestrateandretentionperiod.AshortvideoonYouTubeorasaGoogleAdcanopenthedoorsofinquiries tohospitals. Generate Good ROI:Unlike a local newspaper ad, there is no end date for your videos. Once they’ve been postedtoyourwebsiteoranyotherplatform,theywillcontinuetoenhanceyourwebpresenceandincreaseROI. IncreasesConversions:Having videosthat are easily shareable can enjoy a good reach.Suchshared videos areproofofendorsementwhichincreasesthechancesoftheirconversion.

20. Build an audience:It is important to have a loyal client base. Explainer videos on health conditionsorproceduresincreasethebrandvalueofahospitalandbuildaloyalaudience. ImproveRanking:FeaturingontopoftheSERP(searchengineresultpages)is important for a hospital to improve branding and gain customers. Video marketing does a goodjobinincreasingtherankingofahospital’swebsiteonasearchengine.

21. AreYouReadyToLeverageThePowerOfDigitalMarketingForYourHealthcare Organization? We are dedicated to changing the way the world does healthcare communications for the better. We are heading towards a change. Change by experience, driven by innovation, and provenindelivery.Weworkalongsidehealthcare professionals, pharmaceutical brands, clinics,and hospitals toovercome the complex challenges of modern healthcare. Our work blendsstrategicinsightanddeepscientificunderstandingwithcreativityand digital innovation, delivering healthcare campaigns and solutions that really make a difference in people’slives. So howcanyoucombinehealthcareand digitalmarketingtomastermarketingforthe audience? Let Techconfer help to attract patients, combining science, strategy, creativity & technology.

22. IncreasePatientVolumewithaSpecializedHealthcareMarketing Agency How do you plan to attract more patients to your service? How do you increase your brand presence on social media? Are you thinking through your current strategy? If you’re not sure, besuretohaveasolidhealthcaredigitalmarketingagencytohelpyougetthere. Digital is an experienced healthcare marketing agency in India. We work with you and think like a patient (we step in their shoes too!)to develop a patient-centered strategy for your medical practice. Once the strategy is in place, be sure to receive better patient engagement, highercustomersatisfaction,advancedpatientcare,andlowermarketingcosts. Ready to rise up on the digital platform? Getstartedtoday!

23. FEELFREETOCONNECT: WeProvideafull-stackMobileApp,Website Development,andDigitalMarketingservicefora globalclient. CONTACTUS: +91-9634375642 INFO@TECHCONFER.COM WWW.TECHCONFER.COM