Water Softeners Market Analysis & Forecast, 2024

1. 2014 – 2024 GLOBAL WATER SOFTENERS MARKET FORECAST & OPPORTUNITIES PUBLISHED: MAY, 2019 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Water Softeners Global water softeners market is anticipated to grow at a brisk rate during the forecast period on account of growing demand for safe & freshwater for both residential and commercial purposes coupled with increasing consumer awareness towards the consumption of same is expected to drive water softeners market. Water softeners are equipment/devices designed to reduce water hardening salts such as magnesium, manganese, calcium, and other metal elements in the water resources. Market Segmentation APPLICATION Year Range TYPE WATER SOFTENERS MARKET WATER SOFTENERS MARKET Residential • Salt Based Water Softeners • Industrial • Review Period Salt Free Water Softeners • Commercial • 2011 – 2017 Base Year REGION 2018 North America • Estimated Year Europe • Asia-Pacific • 2019 South America • Middle East & Africa Forecast Period • 2020 – 2024 2

3. Table of Contents S No. Contents Page No. 1. Product Overview 2. Research Methodology 3. Analyst View 4. Global Water Softeners Market Outlook 4.1. Market Size & Forecast 4.1.1. By Value 4.2. Market Share & Forecast 4.2.1. By Type (Salt Based Water Softeners & Salt Free Water Softeners) 4.2.2. By Application (Residential, Commercial and Industrial) 4.2.3. By Region 4.2.4. By Company 4.3. Global Water Softeners Market Attractiveness Index Analysis 4.4. Global Water Softeners Market BPS Analysis 5. Global Water Softeners Market Regional Analysis 5.1. Market Size and Forecast 5.1.1. By Value 5.2. Market Share and Forecast 5.2.1. By Type (Salt-based, Salt Free) 5.2.2. By Application (Residential, Industrial, Commercial) 5.2.3. By Company 5.2.4. By Region 5.3. Market Attractive Index 6. North America Water Softeners Market Outlook 3

4. Table of Contents S. No. Contents Page No. 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Type 6.2.2 By Application 6.3. North America : Country Analysis 6.3.1. United States Water Softeners Market Outlook 6.3.1.1. Market Size & Forecast 6.3.1.1.1. By Value 6.3.1.2. Market Share & Forecast 6.3.1.2.1. By Application 6.3.2. Canada Water Softeners Market Outlook 6.3.2.1. Market Size & Forecast 6.3.2.1.1. By Value 6.3.2.2. Market Share & Forecast 6.3.2.2.1. By Application 6.3.3. Mexico Water Softeners Market Outlook 6.3.3.1. Market Size & Forecast 6.3.3.1.1. By Value 6.3.3.2. Market Share & Forecast 6.3.3.2.1. By Application 6.3.4. North America Water Softeners Market Attractiveness Index Analysis 7. Europe Water Softeners Market Outlook 4

5. Table of Contents S. No. Contents Page No. 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Type 7.2.2 By Application 7.3. Europe : Country Analysis 7.3.1. France Water Softeners Market Outlook 7.3.1.1. Market Size & Forecast 7.3.1.1.1. By Value 7.3.1.2. Market Share & Forecast 7.3.1.2.1. By Application 7.3.2. United Kingdom Water Softeners Market Outlook 7.3.2.1. Market Size & Forecast 7.3.2.1.1. By Value 7.3.2.2. Market Share & Forecast 7.3.2.2.1. By Application 7.3.3. Germany Water Softeners Market Outlook 7.3.3.1. Market Size & Forecast 7.3.3.1.1. By Value 7.3.3.2. Market Share & Forecast 7.3.3.2.1. By Application 7.3.4. Italy Water Softeners Market Outlook 7.3.4.1. Market Size & Forecast 5

6. Table of Contents S. No. Contents Page No. 7.3.4.1.1. By Value 7.3.4.2. Market Share & Forecast 7.3.4.2.1. By Application 7.3.5. Spain Water Softeners Market Outlook 7.3.5.1. Market Size & Forecast 7.3.5.1.1. By Value 7.3.5.2. Market Share & Forecast 7.3.5.2.1. By Application 7.3.6. Europe Water Softeners Market Attractiveness Index Analysis 8. Asia-Pacific Water Softeners Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Type 8.2.2 By Application 8.3. Asia-Pacific : Country Analysis 8.3.1. China Water Softeners Market Outlook 8.3.1.1. Market Size & Forecast 8.3.1.1.1. By Value 8.3.1.2. Market Share & Forecast 8.3.1.2.1. By Application 8.3.2. India Water Softeners Market Outlook 8.3.2.1. Market Size & Forecast 6

7. Table of Contents S. No. Contents Page No. 8.3.2.1.1. By Value 8.3.2.2. Market Share & Forecast 8.3.2.2.1. By Application 8.3.3. Japan Water Softeners Market Outlook 8.3.3.1. Market Size & Forecast 8.3.3.1.1. By Value 8.3.3.2. Market Share & Forecast 8.3.3.2.1. By Application 8.3.4. Taiwan Water Softeners Market Outlook 8.3.4.1. Market Size & Forecast 8.3.4.1.1. By Value 8.3.4.2. Market Share & Forecast 8.3.4.2.1. By Application 8.3.5. Australia Water Softeners Market Outlook 8.3.5.1. Market Size & Forecast 8.3.5.1.1. By Value 8.3.5.2. Market Share & Forecast 8.3.5.2.1. By Application 8.3.3. Asia-Pacific Water Softeners Market Attractiveness Index Analysis 9. South America Water Softeners Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 7

8. Table of Contents S. No. Contents Page No. 9.2.1. By Type 9.2.2 By Application 9.3. South America : Country Analysis 9.3.1. Brazil Water Softeners Market Outlook 9.3.1.1. Market Size & Forecast 9.3.1.1.1. By Value 9.3.1.2. Market Share & Forecast 9.3.1.2.1. By Application 9.3.2. Argentina Water Softeners Market Outlook 9.3.2.1. Market Size & Forecast 9.3.2.1.1. By Value 9.3.2.2. Market Share & Forecast 9.3.2.2.1. By Application 9.3.3. Colombia Water Softeners Market Outlook 9.3.3.1. Market Size & Forecast 9.3.3.1.1. By Value 9.3.3.2. Market Share & Forecast 9.3.3.2.1. By Application South America East & Africa Water Softeners Market Attractiveness Index Analysis Middle East & Africa Water Softeners Market Outlook 9.3.4. 10. 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast 8

9. Table of Contents S. No. Contents Page No. 10.2.1. By Type 10.2.2 By Application 10.3. MEA : Country Analysis 10.3.1. UAE Water Softeners Market Outlook Market Size & Forecast 10.3.1.1. 10.3.1.1.1. By Value Market Share & Forecast 10.3.1.2. 10.3.1.2.1. By Application 10.3.2. Saudi Arabia Water Softeners Market Outlook Market Size & Forecast 10.3.2.1. 10.3.2.1.1. By Value Market Share & Forecast 10.3.2.2. 10.3.2.2.1. By Application 10.3.3. Qatar Water Softeners Market Outlook Market Size & Forecast 10.3.3.1. 10.3.3.1.1. By Value Market Share & Forecast 10.3.3.2. 10.3.3.2.1. By Application 10.3.4. Middle East & Africa Water Softeners Market Attractiveness Index Analysis 11. Market Dynamics 11.1. Drivers 11.2. Challenges 12. Market Trends and Developments 9

10. Table of Contents S. No. Contents Page No. 12.1. Mergers & Acquisitions 12.2. New Product Launches 12.3. Smart Softeners 12.4. Pickup in Residential Sector 12.5. Increasing Trend Towards Use of Automatic Softeners 12.6. Market Expansions 12.7. Strong Emphasis on Certifications 12.8. Increasing preference towards metered systems instead of time-based systems 13. Competitive Landscape 13.1. Competitive Benchmarking 13.2. Company Profiles 13.2.1. Pentair Residential Filtration, LLC. 13.2.2. Culligan International Company 13.2.3. BWT AG (Best Water Technology AG) 13.2.4. Canature Environmental Products Co., Ltd 13.2.5. EcoWater Systems LLC 13.2.6. A.O. Smith Water Technologies 13.2.7. Whirlpool Corporation 13.2.8. GE Appliances 13.2.9. 3M Company 13.2.10. Axel Johnson Inc. (AJI) 14. Strategic Recommendations 15. About Us & Disclaimer 10

11. RESEARCH METHODOLOGY

12. Research Methodology Market Profiling Data Analysis Data Data Developing list of respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the global water softeners market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the global water softeners market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 12

13. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of global water softeners market. Growing demand for safe & freshwater for both residential and commercial purposes coupled with increasing consumer awareness towards the consumption of same is expected to drive water softeners market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors and speculated a positive growth during the next five years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in global water softeners market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water softeners manufacturer and supplier companies, channel partners, market influencers & end users, industry experts, and other industry participants. The team interviewed more than 15 – 20 water softeners manufacturers, supplier and distributor companies, 45 – 50 channel partners, 80 – 100 end • users, and 15 – 20 industry experts and other value chain stakeholders in the global water softeners market to obtain the overall market size from 2014 to 2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2014-2018. 13

14. Research Methodology Respondents were asked about the current and future market growth rates, market shares by type, by application, by region and by company. • Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the component segment of water softeners market. Methodology Followed for Calculation of Market Shares: Market shares by type, by application, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of water softeners market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global water • softeners market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 14

15. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ Pentair Residential Filtration, LLC. ▪ Bluetooth Special Interest Group ▪ Culligan International Company ▪ World Bank ▪ BWT AG (Best Water Technology AG) ▪ TechSci Research Proprietary Database & Knowledge ▪ Canature Environmental Products Co., Ltd Repository EcoWater Systems LLC ▪ Company Annual Reports ▪ ▪ A.O. Smith Water Technologies ▪ Industry Magazines Whirlpool Corporation ▪ Industry Reports ▪ ▪ GE Appliances ▪ News Dailies ▪ 3M Company ▪ Credible Paid Databases ▪ Axel Johnson Inc. (AJI) 15

16. INDUSTRY BRIEF According to a recently released TechSci Research report, “Global Water Softeners Market By Type, By End Use, By Region, Competition Forecast and Opportunities, 2024”, global water softeners market is anticipated to cross $ 11 billion by the end of 2024, on account of increasing urbanization and industrialization. Moreover, fast growth of manufacturing industries and industrial sector is propelling demand for soft water in various segments such as product manufacturing, steam generation, cleaning, etc., which is expected to further strengthen the growth of water softeners market globally. Based on the type of water softeners, the market is segmented into salt based and salt free water softeners. Salt based water softeners dominates global water softeners market and accounted for a value share of around 86% in 2018. These water softeners are used in a wide array of downstream applications due to their comparatively lower prices, easy availability and high efficiency in reduction of scale formation in water tanks, boilers, pipes etc. Major demand for water softeners is emerging from residential apartments, offices, universities, food & beverages, pharmaceuticals, water and wastewater treatments plants. On the basis of end use application, water softeners market is segmented into residential, industrial and commercial sectors. Residential sector is the largest end use segment in global water softeners market on account of rising number of service apartments globally. In addition, growing consumer awareness regarding the advantages of soft water in cleaning, human health, and for domestic use is positively impacting the sales of water softeners equipment across the globe. Demand for water softeners is also likely to increase in commercial and industrial sectors. Robust growth of industrial sector and growing urbanization has raised concerns among consumers and governments regarding environmental pollution, which has resulted in introduction of a large number of wastewater and water treatment plants in order to reuse the water resources and to meet the safety standards for water discharge from various industries. “North America controls the largest share of global water softeners market on the back of increasing technological advancements and rising applications of advanced water softening instruments in residential, commercial and industrial sectors in the region. Moreover, high awareness among consumers regarding benefits of soft water coupled with launch of advanced water softening equipment such as Wi-Fi enabled water softeners is further pushing demand for water softeners in North America. However, Asia-Pacific water softener market is likely to witness the fastest growth on account of rapid growth of manufacturing sector, strong economic growth, and relaxation in the foreign direct investments in commercial and residential infrastructure in the region.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 16

17. SAMPLE DATA - SNAPSHOT Global Water Softeners Market Size, By Value (USD Million), 2014–2024F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR By Value XX% CAGR By Value YY% 2014 2018 2019E 2024F By Value (USD Million) Germany Water Softeners Market Share, By Application, By Value, 2014–2024F 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% Industrial 34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34% Commercial 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% Residential 2014 2015 2016 2017 2018 2019E 2020F 2021F 2022F 2023F 2024F Europe Water Softeners Market Share, By Type, By Value, 2014–2024F Salt Based Water Softeners Salt Free Water Softeners 2024F 50% 50% 2023F 50% 50% 2022F 50% 50% 2021F 50% 50% 2020F 50% 50% 2019E 50% 50% 2018 50% 50% 2017 50% 50% 2016 50% 50% 2015 50% 50% 2014 50% 50% 17

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