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Conversion rates can be defined as the percentage of sales opportunities that result in an actual sale. It is advisable to have a higher conversion ration inured to earn higher profits. Consistent high volumes of conversions produce sustainable revenue over long-term projections. It is also advisable for the organization to improve some of their policies to ensure a stronger lead conversion rate. <br>http://www.tentaclecloud.com/signup.php
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Introduction • The conversion rate is defined as the percentage of sales opportunities that actually result in closed deal. • Higher the rate is, greater is the foundation for increased trade volume. • Sometimes little changes in the policies of the organization can bring a large amount of difference in the ratio.
Tips to Improve Conversion Rate Presentation Agenda: • Employ the Right Agent. • Use Good Openers • Motivate the Agents • Monitor the Calls • Give them Good Training • Avoid Jargon • Create a Clear Value Proposition • Have Incentives • Resolve all the Objections • Set up a Sales Funnel • Call at the Right Time
Employ the Right Agent • Hire people who are easily able to make a connection with the buyers. • Extroverts are usually the best bet as they can manage to talk to diverse kind of people without any hesitation. • Have an employee who sounds enthusiastic, confident and motivated on call. • Use the best telemarketing software.
Use Good Openers • The opening line needs to be upbeat and should sound polite. • Include a three-part introduction, consisting of your name, the organization that you represent and the opening benefit for the consumers. • It helps the customers to know who you are and what your purpose is. • Never use, “I know you are busy…,” instead use “I hope you have a few free moments, as this offer will surely make your day.” • Always, use the name of the buyer for creating personal bond with them.
Motivate the Agents • Tele-callers are the face of the organization. • Keep the employees encouraged at all times. • Ensure that optimism and healthy competition finds its way in the office. • Have a reward system set up so that the callers are inspired to do well. • Have regular discussions on what is working with the clients and what is not.
Monitor the Calls • It is important to understand where the problem is. • An easy way to do is to track, record and supervise the calls. • This will help you to realize the mistakes that are happening in the contact center and the client reactions during the interaction will give you an idea of what needs to be avoided during the communication. • Make sure you buy telemarketing software that has the inbuilt recording and scrutinizing feature.
Give them Good Training • Must have well trained and knowledgeable representatives. • Have role plays and prepare your caller well for tricky situations. • Avoid Jargon • Keep it Simple! The conversation should be easy to comprehend for the customers. • Try to explain technical functions in simple layman terms. • Remember to phrase your pitch as though you are explaining the merchandise to a friend. • Simple language keeps the audience engaged in the conversation.
Create a Clear Value Proposition • Value Proposition refers to the primary reason why the prospect should invest in your company while making the purchase instead of the others. • It is important that you differentiate your products from that of the competitors and single out those elements that make your organization stand out in the market. • It is also essential that you communicate about the uniqueness of your products to your consumers in the right way. Only, then will it generate optimal results. • Have Incentives • Nothing works better than amazing offers and incentives. • Understand what the customer wants and develop a campaign to suit their requirements.
Resolve all the Objections • Always be well prepared for any sort of question that the consumer might have. • It is essential that you address all their queries to the best of your capabilities. • Ensure that your blog posts and website content answer all the questions of the customers. • Include success stories on the web page. • Good experiences of the other buyers can prompt them to take the plunge. Have their testimonials, reviews and case studies in order to encourage the others to try the product.
Set up a Sales Funnel • Develop a relation of trust with them before cracking the deal. • Understand the buyer’s position in the funnel and only then contact them. • Keep them in the information loop by providing them with facts, advice and regular e-mails. • Recording all the previous interactions makes it simpler for the agents to find out the position of the customers in the trade life-cycle. • Call at the Right Time • Align your organization according to the lifestyles of the customers. • The operational hours should be in accordance with the needs of the buyers.
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