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Any brand needs a well-designed logo since it is its visual identity and leaves a lasting effect on consumers. The key components of good logo design are investigated in this paper. We talk about the value of minimalism to guarantee the logo is clear and easily identifiable. Correct communication about the brand also depends much on the choice of suitable colours, typeface, and shapes. Maintaining brand identification across several media depends on consistency; scalability guarantees the logo looks fantastic on everything from business cards to billboards. <br>
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