Kim van Haaster_ Botanically Sourcing Clean Skincare Products Using Dutch Tulips at Bloomeffects

1. Kim van Haaster: Botanically Sourcing Clean Skincare Products Using Dutch Tulips at Bloomeffects Many of us who follow a religious skincare routine know that the sourcing of ingredients and the kinds of natural skincare ingredients are very important factors that determine a consumer’s purchase. We as consumers research endlessly before making any beauty and cosmetic purchase as it's a common fact that not all skincare line products manufactured and produced by such companies use safe, natural, allergy, and toxic-free ingredients and chemicals that work for the people. Understandably each person’s skin is different, but it is still an unfortunate situation that companies use harsh and harmful chemicals to do a quick job rather which is quite damaging in the long run. Botanically and naturally sourced from the Earth ingredients can range from petals, roots, stems, oils, extracts, seeds, and flowers. Each part of a particular plant and tree at any stage of its growth can be used for its aromatic, therapeutic, wellness, antioxidant, and cosmetic properties. For example, the flower Rose has been used for ages whose rose petals and seeds are distilled, steamed, or extracted from the manufacturing processes so that Rose Water, Rose Essential Oils, Rosehip Oils, and Rose Extracts are produced for several skincare benefits like Anti-aging, Healing, Soothing, Hydrating, Rejuvenating, and for its Aromatic purposes. They are produced and marketed by brands such as Facial Mists, Toners, Cleansers, Soaps and Washes, Perfumes, Body Sprays, Serums, Creams, Moisturizers, and more. Like the Rose, there are many other botanically sourced natural ingredients used in the cosmetic industry as one of the ingredients or as the main ingredient in the product. Aloe Vera, Lavender, Jojoba, Chamomile, and Cherry Blossoms are some of the other natural ingredients that are manufactured and produced as skincare products. But there are certain rare botanically and naturally sourced ingredients used by clean beauty brands, whose valuable properties contain sustainability and regenerative capabilities, that are present in the cultivation and replanting processes of their flower bulbs. Like the dark purple Dutch Tulips that are used as the main ingredient in Bloomeffects cosmeceutical skincare product line. This proprietary Dutch Tulip Complex is grown and naturally sourced from a fourth- generational parent farm in The Netherlands. Bloomeffects was founded in 2019 by Kim van Haaster after she married her husband - H.M. van Haaster’s fourth-generational Dutch Tulip farmer. While the farm is in The Netherlands, the Tulips are exported to the U.S. where Bloomeffects headquarters are located in New York City, NY. Therefore this article will share insights on both Founder/CEO - Kim van Haaster and her personal care product manufacturing brand - Bloomeffects, of their inspiring and widely-effective skincare experience. The Light Tulip Bulb Moment: The Founder and Chief Executive Officer at Bloomeffects is Kim van Haaster, who established the company in 2019, in NYC, USA. After her marriage to her fourth- generational Dutch Tulip farmer of the famous Netherland grower and exporter of dark

2. purple Dutch Tulips - H.M. van Haaster, Kim had a “light tulip bulb moment”, as she so describes that time to be as. She learned that Tulips continue to grow for about 2 cm or more after being cut. So, with this exciting new revelation and find, Kim secured two Dutch Government Grants for research purposes, where it was discovered that Tulips provide hydrating and rejuvenating properties that benefit the skin. When compared to Roses in plant-based skincare products, it was also found that Tulips are 2x richer in organic acids, 4.5x richer in fatty acids, and have even more amino acids. What with Kim’s challenges in addressing her eczema and allergy-prone skin combined with her passion for clean and conscious beauty that also is equally effective in resolving such skin concerns, the Founder/CEO had always dreamed of having her own skincare line after decades of working in the cosmeceutical industry. She worked closely with color cosmetics, hair care, fragrance, and skincare as well. Born and raised in Melbourne, Australia, Kim van Haaster is a Chinese-Vietnamese who moved to the U.S. and began working in New York City’s corporate sector. Having a Bachelor of Arts and a Bachelor of Business Degree in Marketing from Monash University, Kim started her career as a Retail Coordinator at Colonial First State Global Asset Management. She then became a Marketing Manager at GPT Group, a Skincare Brand Manager at Mentholatum Australasia, and a Senior Brand Manager of The Biggest Loser at Probiotec Limited. Then she became an Account Director on contract, a Global Senior Director of Marketing, and a Head of Marketing & Sales. In 2017, Kim founded and was a consultant at First Impact Beauty, and then in 2019, she founded Bloomeffects and has been leading the brand in its proprietary Dutch Tulip Complex to date. From Bulb to Bloom with Kim van Haaster at Bloomeffects: Kim established and was mission-driven to deliver people healthy Bloomeffects skincare products that hydrate, rejuvenate, and heal the skin till the innermost barriers. By creating the cleanest and safest Earth-sourced botanical skincare products at Bloomeffects with the brand’s proprietary Dutch Tulip Complex exported from The Netherlands’ H.M. van Haaster’s family farm, Kim’s mission to “create products which are good for you and better for the environment” was established. Bloomeffects strives to integrate and incorporate sustainability practices into the brand’s core throughout the manufacturing, producing, and distribution processes to maintain a clean, green, eco-friendly environment for the planet, and a sustainable skincare line. Ethically sourced and cruelty-free, curated and formulated with understanding for sensitive and healthy skin, the formulas manufactured by Bloomeffects are award-winning and vouched for by third-party Consumer Perception Studies and Before & Afters. Keeping in line with delivering skincare products that are clean and follow the conscious beauty concept, the brand adheres to the Credo Clean Standard in clean beauty regulations.

3. Roots in Sustainability Initiatives: Bloomeffects, which is a woman-led skincare brand founded by Kim van Haaster, is rooted deeply in sustainability initiatives for a better environment on our Earth by being the first in Upcycling and promoting Circular Farming practices in the Tulip Industry. With conscious packaging practices, Bloomeffects is the first beauty brand in the U.S. to use PICEA wood’s upcycled material produced from excess sawdust wastes. The brand’s proprietary Dutch Tulip skincarecomplex strengthens the skin’s barrier function, hydrates, and brightens with its rich vitamins, minerals, and antioxidants, Bloomeffects paves the path for making the Earth’s “environment the only way to glow”.