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National Black Yellow Pages

National Black Yellow Pages. 2nd Most Referenced Source For People Of Color. Objectives. Most Comprehensive Reference Guide Preferred Source to Reach People of Color Recycle Money Back To The Community. History. Over 20 Years Old, Founded – 1984 Copyrighted And Privately Held

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National Black Yellow Pages

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  1. National Black Yellow Pages 2nd Most Referenced Source For People Of Color

  2. Objectives • Most Comprehensive Reference Guide • Preferred Source to Reach People of Color • Recycle Money Back To The Community

  3. History • Over 20 Years Old, Founded – 1984 • Copyrighted And Privately Held • Home Office – Columbia, Maryland

  4. Originally In Book Format Originally Perfect Bound, Canary Yellow Cover, 50 lb. Bond Paper Now Internet Accessible (www.NationalBlackYellowPages.com) Description

  5. Benefits Single Point of Contact • An International Network Of Consumers & Businesses Recycle Money Back To The Community • Buying From Businesses

  6. Benefits (Cont’d) Consumer Rewards & Discount Shopping • Earn Money And Discounts Shopping At Neighborhood And Internet Businesses Sales Commissions • Earn Residual Income Referring Family And Friends To Shop Where You Shop

  7. Sections • Organization • - National Organizations - Landmarks & Museums • - Historical Colleges & Universities • Government • - Caucuses - Embassies • - Elected Officials - Appointed Officials • Business - Listings - Banner Ads

  8. Target Market • Black U.S. Buying Power • 2004 - $679 Billion • 2010 - Projected At $1 Trillion • U.S. Data • 2003 - Black Population - 38.3 Million • 2002 - Black Owned Businesses - 1.2 Million

  9. Target Market (Cont’d)

  10. Target Market (Cont’d)

  11. Target Market (Cont’d)

  12. Pricing Strategy • Free Advertising • Upgraded Advertising Competitively Priced • Free Representative Signup • Free Membership

  13. Distribution Channels • Individuals • Family/Friends • African American Consumers • Purchasing Agents • National Black Yellow Pages Leads • Internet Users • International Buyers

  14. Distribution Channels (Cont’d) • Organizations • National Black Yellow Pages Leads & Listings • Fraternities & Sororities • Libraries & Schools • Government Agencies • Religious Bodies

  15. Distribution Channels (Cont’d) • Businesses • National Black Yellow Pages Leads & Listings • Minority Business Enterprise Officials • African American Business Owners • National Accounts

  16. Direct Mail Regular Mail E-Mail Direct Sales Representatives - Conferences/Expos - Conventions/Fairs Bookstores Direct Response Telemarketing - Leads - Listings Advertising - Ethnic Publications - Targeted Radio/TV - Feature News - Corporate Pubs Sales & Promotions

  17. Advertising Options

  18. Advertising Options (Cont’d)

  19. Registration • Advertisers • Representatives • Members

  20. Registration (Cont’d) Advertisers • - Free Advertising • - Competitively Priced Upgraded Listings

  21. Registration (Cont’d) Representatives • - Area Coordinator • - Acquires Designated Sales Area - Paid % Of Assigned Area Commissions • - Sales Manager • - Sponsors 1 Sales Representative - Paid % Of Sponsored Representatives • - Sales Representatives • - Free Signup - Markets Products & Services • - Paid % Of Advertising Sales

  22. Registration (Cont’d) Members • - Free Membership • - Discount Shopping At Neighborhood & Internet Businesses

  23. Conclusion • Advertisers • - Connected To Growing Database Of Buyers Worldwide • - New Customers Eager To Purchase Products & Services - Low Or No Cost Advertising • Representatives • - Receive Commissions • - Additional Revenue Stream Without Cost Of Inventory • Members - Keep Money In Their Pockets. - Earn Cash For Something They Do Everyday…Shop!

  24. Next Step Register At (www.NationalBlackYellowPages.com) Or Mail Your Forms To: National Black Yellow Pages P.O. Box 2843 Columbia, Maryland 21045

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