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Desktop continues to be a powerhouse for user discovery and traffic generation, but there is a significant gap in the market when it comes to creating seamless cross-platform experiences between desktop and mobile. Mobile users, especially those using apps, drive significantly higher lifetime value (LTV). In fact, a Branch study found that the average revenue per user (ARPU) for cross-platform users is more than double that of single-platform users. This creates a compelling opportunity for growth-focused teams to bridge the desktop-to-mobile gap.
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