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Decoding Search Intent:Strategies to Dominate SEO and Capture Audience Attention

Dive deep into the world of search intent and discover tactics to outshine competitors in the SEO game. Unleash the power of user-focused content that resonates and converts.

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Decoding Search Intent:Strategies to Dominate SEO and Capture Audience Attention

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Presentation Transcript

  1. SEARCH INTENT

  2. WHAT IS SEARCH INTENT ? Search intent also known as user intent is the reason why a user types a particular query into a search engine. It represents what the user is trying to achieve with their search, whether that's finding an answer to a question, looking for a specific website, purchasing a product, or exploring a topic.

  3. WHY SEARCH INTENT IS IMPORTANT ? ● Have a more effective content strategy: by targeting keywords that align with the needs of your target audience ● Create relevant content: by understanding your users' needs and creating content that fulfills them ● Rank higher in search results: by showing search engines that your content is valuable and relevant to their users

  4. TYPES OF SEARCH INTENT ? NAVIGATIONAL INTENT INFORMATIONAL INTENT COMMERCIAL INTENT TRANSACTIONAL INTENT

  5. NAVIGATIONAL INTENT INFORMATIONAL INTENT USER WANT TO FIND A SPECIFIC PAGE EXAMPLE:- FACEBOOK LOGIN USER WANT TO LEARN MORE ABOUT SOMETHING EXAMPLE:- WHAT IS SEO?

  6. COMMERCIAL INTENT TRANSACTIONAL INTENT USER WANT TO MAKE A ACTION AS PURCHASE EXAMPLE:- BUY APPLE WATCH USER WANT TO DO RESEARCH BEFORE MAKING A PURCHASE DECISION EXAMPLE:- BEST MOBILE

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