1 / 13

Top 10 Reasons Why Your Mobile App Fails

Mobile application development has become tricky. Not because of the complexity in developing unique and interesting apps

TriStateTechnology
Télécharger la présentation

Top 10 Reasons Why Your Mobile App Fails

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Inappropriate Audience Research • Following are the steps to research your audience: • Study your industry • Understand the audience that might be interested in your apps • Note down the demographics of your mobile app users • Conduct surveys through your network or some 3rd party survey organizer

  2. Lack of Competitive Analysis • Once, you know your competition, how to work on analyzing your competitors? • How well your competitors have worked on the app idea? • Do they have apps for both – Android and iOS? • What app description they have on the Stores? • How they work on their marketing strategy?

  3. Lack of Platform Analysis • Which platform is more preferable for your audience. • Where your competition is available. • How your competitors are performing on both the platforms.

  4. Poor App Idea • Is your app idea unique? • Does your app idea solve any of the users’ needs? • How your app idea is different from your competing apps? • How much competition you have for your app idea?

  5. Inappropriate App Development Strategy • Your app development strategy needs to be appropriate in all aspects: • How will you design your app development? • How much time the design will take? • How much time the app development process will take? • How much time would you spare for testing the app? • When do you plan to launch the app?

  6. Poor UI/UX • Avoid This: • Low resolution images • Poor loading time • Broken app navigation • Tiny fonts or too big fonts • Poor connectivity to social profiles • No actions on clickable elements • Too much of page scrolling

  7. Unplanned Development Process • How to start with designing the mobile app? • Which functionality to develop first? • Which designer/developer to utilize? • How to finalize the app designs? • How much time will require in testing?

  8. Ignorance of Rigorous Testing • Each functionality needs to be tested as and when developed. • With each new developed functionality, needs to check whether the earlier functionality is not broken. • Testing is required to check whether each app integrations are working appropriately. • Whether the app is compatible on all the platforms and devices needs to be tested.

  9. Ineffective App Launch Plan • Come up with an exclusive and effective app launch marketing plan: • Use paid marketing to directly target your audience • Use social media to grab the attention and app awareness • Use PR, advertising to launch your app grand • Use content marketing to bring your app in the limelight • Use video marketing to attract your target audience

  10. Mediocre Monetization Strategy • Offer great content/stuff to download which only premium users can get an access to • Offer discounts on various offerings • Offer few amazing app features only to the premium users • Offer subscriptions to remove ads, get extra time (for gaming apps), etc.

  11. Mobile apps are a great way of doing business. But, it is important to make sure that it does not fail. • Feel free to reach us if you are looking for mobile application developmentcompany, feel free to contact us

More Related