What are the effects of internet on small businesses?

1. What are the effects of internet on small businesses? TriplePlay Broadband PVT.LTDThe process of running a small business has drastically changed in last few years. One of the research studies report that today 94 per cent of customers search products online before purchasing and 60 per cent of people use search engine as to go to shopping engine, leading to the market becoming significantly more global. The rise of this online customer culture has greatly benefitted small businesses especially through tracking and analysis their ad campaigns to quickly filter out what works and maximize their effectiveness and thus, small businesses seem to prefer online ads over their alternative like pamphlets and hoardings. It is not only because of their low cost efficiency but for also their significant wider reach.

2. TriplePlay Broadband PVT.LTDOnline advertisement can also allow photographic ads to limit who can surf to your ads, just people who can be interested based on the variety of factors such as age, sex, location and interests or displaying an ad on search engine when certain keywords are used to search the results. As businesses are moving to internet, many websites come up with promote good business practices such as product and service rating sites where customers can rate and review their experiences with the company and encourage them to better their services as bad rating can greatly impact income and also drive away potential customers.

3. TriplePlay Broadband PVT.LTDAnother important part of building a presence on web is social media. It is because 70 per cent of small businesses say that social media helps drive sales and whereas 90 per cent of the businesses consider it highly important for growth. Social media sites like Facebook and Twitter can be a great tool in terms of increasing awareness, building community and giving a clear view of company’s image which is very difficult to get without internet. For example – if you want to search a best broadband service provider in Noida then you can obtain important information related to all service providers on the social media sites which will help you in taking the right in choosing the best internet service provider. .

4. TriplePlay Broadband PVT.LTDWith the help of internet, companies can directly communicate with their customer base along with advertising straight to the customers which significantly reduces the cost of advertisement and also save precious time. All this has let the small businesses growing far larger and faster than ever before. With access to cheaper advertisement, easy access to production and distribution channels and wider availability of tools, small businesses now able to spend less money on business related things and spend more on innovation. Their small size enables them to take more risks to innovate which usually big companies never do efficiently. That’s why it has noticed that big companies eye more on buying small businesses instead of innovating at their own to stay on top.

5. TriplePlay Broadband PVT.LTDMostly entrepreneurs focus on business strategies and planning to give new height to their businesses but in today’s digital and competitive world, it is highly important for them to give equal importance on having a faster broadband connection to perform all online works and promote their services across the world effectively. It needs to understand that if a company does not have a reliable web connection, its business can’t be successful. So give your business a right direction with the best broadband connection and save your time and money to great extent!

6. TriplePlay Broadband PVT.LTD Galleria Market Basement,DLF Phase-IV, Gurgaon-122009 customercare@tripleplay.in