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The Rise of Data Science in Marketing Analytics | IABAC

Data science is transforming marketing analytics by turning raw data into actionable insights. It enables better targeting, smarter campaigns, and real-time decision-making. As customer behavior becomes more complex, data-driven strategies are essential for staying competitive and delivering results.

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The Rise of Data Science in Marketing Analytics | IABAC

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  1. The Rise of Data Science in Marketing Analytics iabac.org

  2. Introduction Marketing has evolved from guesswork to precision. Today, data science drives smarter, faster, and more personalized strategies. In this presentation, I’ll share my journey, lessons learned, and how embracing data transformed the way I connect with customers. iabac.org

  3. The Power of Data in Marketing Personalization at Scale: Data helps tailor content, offers, and experiences to individual customer preferences. Smarter Decision-Making: Real-time insights guide better marketing strategies and budget allocation. Improved Targeting: Data reveals who your ideal customers are and how to reach them effectively. Performance Tracking: Metrics and analytics show what’s working and what needs improvement. Predictive Power: Data models can forecast trends, customer behavior, and campaign outcomes. iabac.org

  4. The Data Science Impact 02 03 01 Know who your customers Deliver the right message Identify high-performing channels iabac.org

  5. My Turning Point My turning point came when I stopped relying on assumptions and started trusting data. I realized that real growth happens when decisions are backed by insights, not guesswork. Embracing data- driven marketing changed my approach—and transformed my results. iabac.org

  6. Key Data Science Techniques Behavioral Segmentation Predictive Analytics Attribution Modeling Sentiment Analysis iabac.org

  7. Skills That Made the Difference SQL for quick querying Python (pandas, scikit-learn) for analysis Google BigQuery for large-scale data Tableau for visual storytelling iabac.org

  8. Real-World Campaign Wins Targeted better → higher engagement Spent smarter → better ROI Tested faster → quicker decisions Focused follow-up → higher conversions Retained more users → reduced churn iabac.org

  9. Why Certification Matters Certification proves more than just knowledge — it shows commitment, credibility, and the ability to meet industry standards. It builds trust with employers, clients, and peers, while also opening doors to new opportunities and professional growth. iabac.org

  10. THANKYOU Visit www.iabac.org

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