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DIGITAL MARKETING ppt

Digital marketing offers several advantages, including the ability to target specific demographics, track campaign performance in real-time, and adjust strategies based on data-driven insights. It has become an essential part of overall marketing strategies for businesses of all sizes in the modern, interconnected world.<br><br><br>Digital marketing offers several advantages, including the ability to target specific demographics, track campaign performance in real-time, and adjust strategies based on data-driven insights. It has become an essential part of overall marketing strategies for businesses<br><br><br>

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DIGITAL MARKETING ppt

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  1. Let’s learn about Digital Marketing

  2. What is Digital Marketing ?  Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

  3. Types of SEO ? White hat SEO Black hat SEO Grey hat SEO

  4. What is White hat SEO?  Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.

  5. What is Black hat SEO?  Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings. Marketers found to be using black hat SEO methods can be issued Google penalties, be wiped from search engines or see metrics completely drop.

  6. What is Grey hat SEO?  Grey hat SEO techniques are methods that combine both white hat and black hat SEO tactics. For example, creating high- quality content and then buying backlinks for it is a grey hat SEO technique. Creating content is a white-hat SEO technique and buying links is a clear black-hat SEO technique.

  7. Types of Web Traffic Organic traffic Inorganic traffic Direct traffic Social traffic Referral traffic

  8. What is organic traffic?  Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.

  9. What is inorganic traffic?  Simply put, paid traffic is called inorganic traffic. It describes visitors who arrive at your website as a result of paid internet advertising. The most popular paid advertising network is Google Adwords.

  10. What is direct traffic?  Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers. In terms of Google Analytics (GA), it is defined as the traffic that has arrived on your website with no source or data.

  11. What is social traffic?  Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

  12. What is referral traffic?  Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain.

  13. Keyword Ranking Factor in SEO On page  Meta tags  Google Webmaster tool  Google Analysic tool  Sidemap creation  Robots txt  URL canonical  Google Update  Google discover tool  URL Re-direction  Scheme markup  Web context optimization Off page  Directory Submission  Classified  Social Bookmarking  Image Submission & Optimization  Blog Submission  Blog Commenting  PPT Submission  PDF Submission  Video Submission  Profile Submission  Article Submission  Press Related

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