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Four Essential Benefits a Business Will Get Out of WordPress Web Development

A dynamic and SEO-friendly content framework, proactive security, and multi-platform integration are advantages offered by WordPress web development.

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Four Essential Benefits a Business Will Get Out of WordPress Web Development

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  1. August 2, 2017 Four Essential Benefits a Business Will Get Out of WordPress Web Development WordPress powers 27% of the whole internet. Major sites like CNN, TIME, Thought Catalog, TED, and TechCrunch, as well as 76.5 million blogs, all run on the content management system. There’s ample reason for why the business you’re promoting should, too. The platform delivers a host of benefits, and there are four essential advantages to using it. Page | 1

  2. A framework for dynamic content and design You can’t market an online business if no one browses your website. It needs to be visually attractive and easy to explore, with balanced content laid out to engage a customer. This is where WordPress gives an edge. The platform offers a wealth of simple, stylish, and powerful themes that provide the content, design, and navigational framework for developing a website. Different templates allow for different levels of functionality, with some supporting multimedia and plug-ins better than others. They are professionally made and available free or for a fee. Overall, WordPress’ front-end appeal boosts a business. Twenty-five percent of WordPress themes downloaded from ThemeForest have reportedly helped users earn at least $2,500 a month, while 15% have made at least $5,000. The SEO advantage The platform’s back-end construction delivers crucial advantages as well –especially if you’re banking on search engine optimization (SEO) to improve online presence. WordPress was built to conform with Google’s search algorithms, making it easier for the search engine to find and index WordPress websites. Several WordPress features facilitate this, including: ●Customizable permalinks that have SEO keywords embedded in the URL ●Built-in RSS feeds that help ensure website updates are regularly fed to directories, which link back to a website and boost its web traffic and visibility ●Open-source code that can be improved at any point of WordPress web development to comply with Google’s standards and SEO best practices Page | 2

  3. Pro-active security Hacker attacks are a legitimate concern for any business website. To its credit, though, WordPress is among the best in the business at minimizing this risk. WordPress rolls out regular updates that cover bug and security fixes, particularly regarding add-ons to the basic template. Supplementing this measure, the company offers users its own plug-ins and themes, helping reduce their chances of downloading suspect add-ons from external sites. WordPress also provides substantial information and support on how every platform user can improve security for their individual websites. Moreover, because WordPress has a recognizably clean code, Google can detect if hackers have added malicious parts to it. Easy integration with essential business tools What’s an online store without a shopping cart or a contact form? WordPress ensures you won’t be without these basic business tools and so much more. It integrates easily with payment and communication platforms from PayPal to MailChimp; ecommerce solutions like WooCommerce, Shopp, and Shopify; and web maintenance must- haves like W3 Total Cache, SmartCrawl, and of course, Google Analytics. WordPress web development may sound most promising for the starter kits it gives online businesses. But with all the add-ons the platform provides, it also truly equips entrepreneurs to keep growing their websites, their profits, and their brand. About Virtual Group: Virtual Group provides specialized online marketing and web design services, including WordPress web development, to our partner agencies all over the globe. We craft localized content for a variety of industries including automotive, construction, restaurants, retail, health, and law. Our campaigns in SEO, brand optimization, social media, online reputation management, and more deliver measurable results in customer behavior and drive sales for all our partners’ end-clients. Page | 3

  4. Sources: 25 Reasons Your Business Should Switch to WordPress, Entrepreneur.com SEO Benefits of Using WordPress as Your CMS, Business2Community.com Writing About WordPress? Here’s Where To Get Your Statistics From, CodeInWP.com WordPress vs Static HTML –What’s Best for Your Business Website? WPBeginner.com Page | 4

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