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IMPORTANCE OF SEO IN DIGITAL MARKETING

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IMPORTANCE OF SEO IN DIGITAL MARKETING

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  1. IMPORTANCE OF SEO IN DIGITAL MARKETING

  2. SEO- SEARCH ENGINE OPTIMIZATION It means to increase traffic to website and improve its ranking in search engine results for more clicks and conversions ,this helps you gain valuable leads which helps you grow your business or your organisation in a better way

  3. How does a search engine work ? 1] Crawling : Crawling is the process where crawler does searching and scanning of web pages or of a website 2] Indexing:Indexing is storing your website or webpage to search engine data base center 3] Ranking :Ranking is provided based on quality of your content the ranking is provided to the website ,so the quality content is very important for the ranking purpose

  4. We mostly use search engine like google to find information ,and appearing on the first page of search engine increases the chance of users clicking on the website ,so SEO plays important role for gaining traffic and reaching multiple people ,through SEO we generate organic traffic ,when we get high search ranking our business is trusted on a good level in the industry also get a good reputation and customer feedback ,also SEO can provide long term benefits with a very low cost compared to other paid platforms ,optimizing the website on search engine also improves the user experience .identifying the relevant keywords that potential clients are likely to search for to target the co

  5. WHITE HAT SEO : It is a process which is done legally ethically on page or off page to rank your website ,which is the basic and traditional and organic way of rank the website

  6. BLACK HATSEO this process is illegal and against the rules and regulations with an intention to rank the website on SEO in less time ,but following wrong practices the website can never be ranked .

  7. Keyword planner tool Keyword planner tool is an important and essential tool for digital marketers ,keyword planner is a free tool offered by google ads that helps users research keywords for their website .this is an easy process to get the best keywords .

  8. On page optimization On page optimization is to make changes within the website to improve its position in search engine rankings.

  9. SEO Tips - Alt Text for Images - Use the alt attribute in image tags to describe images. This helps search engines understand what the image is about. Regular Updates - Keep your website up-to-date. Fresh and accurate content can improve SEO over time. Link Building - Encourage internal links within your documentation and external links from other trusted sites to improve your credibility.

  10. HTML BASICS HTML (HyperText Markup Language) is the standard language for creating web pages. It structures content using elements enclosed in tags.

  11. HTML Elements When creating documentation, we need elements to structure the content clearly. Here are some useful HTML elements: 1. Headings (Titles) - Used to organize sections in the documentation. <h1> to <h6> → Titles from biggest to smallest. 2. <body> - Everything you want displayed in the browser goes inside the body tag. This includes text, images, links, videos, and more.

  12. 3. <footer> - The footer element is used to define the footer for a document or a section. It usually contains information like copyright details, contact information, or links.

  13. Summary SEO is important because it: • Brings more visitors to your website. • Improves the overall user experience. • Build credibility and trust with your audience. • Acts as a cost-effective marketing tool. • Provides long-term benefits for your website's visibility.

  14. Thank You !!!

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