using personalized videos to boost customer engagement

1. USING PERSONALIZED VIDEOS TO BOOST CUSTOMER ENGAGEMENT Videos are a great way to connect with potential customers. However, a lot of marketers and brands do make the mistake of using videos like any other marketing collateral. Sending out a few emails along with traditional video would not be enough for your marketing campaign, especially in the highly competitive market of today. Regardless of how well made your video is, the success of video marketing majorly depends on personalization and interactive elements in the current landscape. Your target audiences are way more likely to get attracted to a personalized or Interactive video, than a generic one, especially as an increasing number of brands are using videos to promote their business. Personalized video marketing is an intelligent marketing method that is used by brands to promote their offerings to a specific customer or even a group of customers. These videos may contain the names, profession, age, gender, and/or location of the targeted customer, making them feel as if the promotional content is solely created by them. All customers like to feel special and heard, and hence tend to engage more with personalized smart PDF and videos, than generic content. Boost customer engagement and trust

2. By using personalized videos, you can reach several thousands of customers with an engaging message that is perceived as unique to each one of them. Such videos provide a great way to connect with target segments based on website behavior, demographics, geo-location, and more. You may even add a call to action button to these videos to drive the viewers to your targeted destination webpage. Personalized videos also allow you to genuinely deliver tailored brand experiences, which can help in gaining the trust of a customer. It shows the customers that you care for them personally and can become an assured route to building a loyal customer base. Ways to use personalized videos •Event invites: Sending personalized videos through invite emails can be a great option, no matter whether you are planning a product launch or a simple webinar. Personalized event invite emails can lead to a considerable improvement in click-through rates. •Explainer videos: Personalized videos can help you to directly explain to the prospects what makes your brand stand out. More importantly, this tool can be used to show a prospect how your product or service can help them. •“Thankyou” videos: Supporting the customers and maintaining engagement is important for business success and customer retention. Personalized thank you videos enable your brand to show appreciation while treating the new customer as an individual. There are many video development platforms that make personalized promotional video production easy and seamless.