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Find out how to empower your content for lead generation and conversion. <br><br>1. Your brand is likea patch of land. <br><br>It needs to be so attractive that people will invest their time and money in it. <br><br>To make your brand attractive you need to create: <br><br>1.1. A Clear Brand Position <br>1.2. A Strong Brand Personality <br>1.3. A Worthwhile <br>1.4. <br><br><br>2. Next you need to attract attention to your patch. <br><br>The more attention you attract the more leads you’ll generate. <br><br>To improve lead generation you need to: <br><br>2.1. Differentiate your Content <br>2.2. Provide Relevant and Useful Content <br>2.3. Create a Buzz <br>2.4. Utilise Social Media <br><br><br>3. Create a Community around your content Facilitate Engagement Encourage Participation Build Relationships <br><br><br>4. Captured leads are not always ready to convert to sales. <br><br>Once you’ve captured their attention you need to retain it. <br><br>To improve lead retention: <br><br>4.1. Create a Community around your content <br>4.2. Facilitate Engagement <br>4.3. Encourage Participation <br>4.4. Build Relationships <br><br><br>5. You need to nurture leads until they’re ready to flower. <br><br>This is the art and science of ead conversion. <br><br>How to convert leads: <br><br>5.1. Understand what your Customers want <br>5.2. Personalise your Content <br>5.3. Be Informative & Relevant <br>5.4. Track, Analyse & Improve <br><br><br>6. Finally, you need to increase the transaction value of sales. <br><br>Up-sell and cross-sell to increase transaction value. <br><br>Create awareness of all your solutions: <br><br>6.1. Offer Product Mixes, Bundles and Add-on-Sales <br>6.2. Educate on the Benefits of the above <br>6.3. Connect dots in terms of Solutions <br><br>7. All this means an increase in your profit. <br><br><br>WAKSTER: We help you to Empower your Content for profit. <br><br>Visit us at www.wakster.com
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