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SEO and Email Marketing

If you have an existing customer base, email marketing will really help you expand it as it helps you generate more traffic to your website.<br>

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SEO and Email Marketing

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  1. SEO and Email Marketing

  2. What is SEO? Search Engine Optimization (SEO) is a marketing technique in which you increase website traffic by ranking organically on search engine result pages. You do so by improving the quality of the website such as its UI, content, outbound links and backlinks.

  3. Types of SEO There are 200+ factors involved in ranking a website. Broadly, the tasks involved for SEO are divided into 4 types: On-Page SEO Off-Page SEO Technical SEO Local SEO

  4. On-Page SEO This part of SEO involves optimizing the content of the website, one of the most important factors for ranking. It mainly involves: Keyword research Content writing Content analysis Meta data optimization Internal linking

  5. Off-Page SEO This is the part of SEO that is not visible on the website. It majorly involves building links that point towards our site. So, it involves the following: Competitor analysis Article & PR submissions Posting reviews on online forums Social media marketing

  6. Technical SEO This involves tasks that are performed on the website for its proper functioning, mainly by the developer. It involves the following: UI/UX design Speed optimization Improving mobile responsiveness Building a clean site structure Indexing

  7. Local SEO This is mainly applicable to offline stores, as you focus on a specific area. By listing on Google my Business with your business address, you will be visible on Google Maps when people are looking for a store nearby.

  8. What is Email Marketing? In this form of marketing, you send newsletters, offers and other updates about your company to your customers or potential customers via email. These emails are either signed up for through your website or sent to customers who have made a purchase online.

  9. How Email Marketing Affects SEO? Email marketing can be used indirectly for enhancing SEO. This is mainly done so by adding links to your website and social media pages in your email newsletters and messages. Here’s how it works:

  10. Posting Newsletter Content on Website This can be done easily as search engines don’t crawl emails. By adding the content to the website, it becomes reachable to non-subscribers too. Moreover, if anyone wishes to read it again, it is easier to search on Google than in the inbox.

  11. Since you’re putting up the newsletter content on the website to make it crawlable, it is better to add more long-tail keywords to it. This is because they are more specific in nature and hence easier Using Long-Tail Keywords in the Content to rank.

  12. Personalizing Content in Emails This is an indirect way of improving SEO through email marketing. When you address a customer by name in their email, it tends to generate more interest in the mind of the reader for your brand. Hence, their chances of searching for your website more increases.

  13. Retargeting Active Readers Maintain a list of subscribers who actively read your emails and click on the links you provide in the mail. They are more likely to increase the traffic on your website, thus improving your rank. Generate Curiosity in Your Readers Providing content that makes your readers interested in knowing more will lead them to organic searching, which should lead them to your site. This is another indirect way of increasing traffic. Do You Ned Email Marketing for SEO? If you have an existing customer base, email marketing will really help you expand it as it helps you generate more traffic to your website.

  14. Contact Information listen@webnware.com www.webnware.com 9351507607 @webnware

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