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Digital marketing vs. social media marketing - what's the difference?

The digital marketing agency in charge of the marketing strategy for any organization is responsible for testing various strategies that would work for the organization, measuring and optimizing the various campaigns being run on the various platforms to determine the perfect marketing mix that would work best for the brand.

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Digital marketing vs. social media marketing - what's the difference?

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  1. Why is digital marketing different from social media marketing? Social media and Digital marketing are two terms that are used interchangeably while creating marketing strategies. But in reality, they are two very different terms. Digital marketing is an umbrella that includes everything whereas social media marketing is just one of the aspects of Digital marketing, where the primary focus is marketing on the various social media platforms be it organic or inorganic. Digital Marketing The purpose of Digital marketing is to implement a variety of digital channels available to create awareness, grow sales and increase revenue, create value for the organization, and instill trust in the customers. The digital marketing agency in charge of the marketing strategy for any organization is responsible for testing various strategies that would work for the organization, measuring

  2. and optimizing the various campaigns being run on the various platforms to determine the perfect marketing mix that would work best for the brand. These strategies could include Search engine optimization, Content creation, search engine marketing, social media marketing, website analytics and so much more. Social media marketing

  3. Social media marketing focuses solely on marketing on various social media platforms like Instagram, Facebook, Pinterest, TikTok, Snapchat, etc. But similar to digital marketing it is not necessary to use all these platforms. It is very important to create a cohesive brand voice across all social media platforms. It is best to use the ones that are relevant to the business, and are in line with the organization’s target audience. A social media plan would include the following: 1. Organic and Paid marketing 2. Collaboration with Industry influencers 3. Contests and giveaways 4. Consistent and eye-catchy content It is very important for any organization to figure out how social media marketing fits into its digital marketing plan and what platforms would be used to push the content and run campaigns. The strategy would be completely different between Business to consumer companies and business-to-business companies. Therefore, it is

  4. crucial for the digital marketing company in Mohali to find the right mix and use the content very judiciously. Web spider Infotech is the best IT Company in Mohali and specializes in Digital marketing strategy. It is a one-stop solution for an organization's Digital marketing needs. Be it the Best SEO Services company, Search engine marketing, or Social media marketing. It can help you with establishing the right brand voice, increase customer engagement with the brand, increase the website traffic and eventually grow sales.

  5. Thank You

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