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What is Digital Marketing ? Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies.
Digital Marketing has three main components are : • Lead Generation. • Lead Capturing. • Lead Nurturing.
Lead Generation Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
Lead Capturing Lead capture is the action that happens on your website when your visitors convert into leads. Typically this happens using lead capture forms, lead capture pages, and in eCommerce on checkout pages. A lead capture form is a tool used to collect customer data.
Lead Nurturing The process of developing and maintaining relationships with customers at every stage of their journey, usually through marketing and communications messaging. Automated lead nurturing uses software to send messages that are triggered by customer behavior or predetermined schedules.
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