“To accompany the four Ps of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation.” – Zaid Al-Zaidy
Do you want to overcome the hurdles in marketing success? Then this is for you! Here are a few digital marketing trends that will dominate in 2015.
Smarter Email Marketing Businesses need to become extremely smart about what type of email content they provide to their subscribers and how they promote it. Simply sending more emails isn’t the key to drive targeted leads to your business; it is the better email content and valuable magnetic leads that drive you to success.
Brands needs to be Humanized “Sell-sell-sell sales methods simply do not work on social media.” Rather than promoting products and focusing on sales, brands should realize that building relationships with customers and creating authentic and humanized marketing experience is important. Building community by providing worthy content over Social Media is the key to get your brands humanized as 90% trust peers on social networks.
Refined and Branded Content is the King “Content marketing is a commitment, not a campaign.” Apart from the custom of creating quality content as a good digital strategy, it has become a requirement that producing first-rate content that is refined and branded is necessary to pacify the quest of online users (searches). Just rehashing or compiling other’s insights will not help much in the future.
Focus on More Targeted Investment Again social media proves to be the most successful and exceptionally important elements of marketing forever. But where and how the resource is used has become increasingly fragmented and will become more targeted than ever. Brands realize that instead of investing in 10 social networks, being strong and active in as few as 5 social networks will bring a better ROI.
It’s Mobile-First and Not Mobile-Friendly Anymore Since the age of desktops is coming to a close, having a responsive or mobile-friendly website has become the top priority. Also majority of the users are likely to be accessing your content via mobile phones. Hence one must create and distribute contents keeping these users in mind. Creating social media links that direct the followers to a mobile-optimized landing page, using lots of images on the posts and creating catchy headlines and content that attract even the readers who are ‘on the go’ are a few techniques that will win in 2015.
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