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Best practices for setting up business discounts

Best practices for setting up business discounts

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Best practices for setting up business discounts

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  1. Best practices for setting up Best practices for setting up business discounts business discounts Video

  2. Business discounts Business discounts Pricing tools within the seller account, strategically designed to enhance competitiveness and customer acquisition

  3. Amazon business seller program Amazon business seller program

  4. Amazon business seller program Simplifies buying experience for organizations ○ Streamline the purchasing process for businesses, making it easier and more efficient to procure the necessary goods and services. ● Benefits Facilitates business growth ○ Enables organizations to save money on their purchases. These savings can then be reinvested into other areas of the business ● Reshapes purchasing process for leaders ○ Empowers business leaders to redefine how their organizations purchase goods and services. ●

  5. Amazon business seller program Drives sales growth for Amazon sellers ○ These discounts make products more attractive and competitive in the marketplace, driving higher sales and revenue for sellers. ● Benefits Builds trust and attracts business ○ By providing competitive pricing and value-added benefits, businesses can attract new customers and retain existing ones, driving growth and success. ●

  6. Amazon business seller program They are often representatives or employees of large entities such as corporations, non-profit organizations, or government agencies. ● Who can be AB Customers Some Amazon Business customers are specifically designated as procurement professionals within their organizations. Their primary responsibility is to source and purchase goods and services in bulk to meet the organization's operational needs efficiently and cost-effectively. ●

  7. Amazon business seller program AB Customers buy goods and services in large quantities to fulfill the needs of their organizations. By buying in bulk, businesses can secure discounted prices from suppliers and distributors. ● AB Customers Reduces the frequency of ordering and minimizes administrative overhead associated with multiple transactions, further streamlining the purchasing process for businesses ● Why they are interested

  8. Amazon business seller program Professional selling account ○ If you have an individual account, you need to change to professional. ● Enrolled in Amazon business - It’s free Requirements ● To know if you have a professional account and if it’s enrolled in Amazon Business: Settings>Account info>manage your services

  9. Amazon business seller program Requirements

  10. Amazon business seller program Business pricing and quantity discounts B2B Product opportunities (BPO) Business - only offers Business - only selection Enhanced content Seller credential program Business seller profile Business reporting Find more in B2B page ● ● ● ● ● ● ● ● ● Features

  11. Amazon business seller program Seller>Menu>B2B>B2B Central>Business discounts insights Insights

  12. Amazon business seller program Insights This page gives you the top 10 ASIN recommendations to help you set business prices and quantity discounts. ○ The ASINs on the page (and accompanying report) are ranked by their relevance to Amazon Business customers. Option to download a full report to view more than 10 ASINs ● ●

  13. Business pricing and quantity discounts Business pricing and quantity discounts

  14. Discounted price that is available exclusively to Amazon business customers regardless of the quantity purchased. ● Business pricing Business price recommendations are based on the average business discount set by other sellers in the same subcategory and price band of the ASIN. ●

  15. Seller>Menu>Pricing>Manage Pricing ● Business pricing Set up

  16. Tiered pricing or offer discounts based on the quantity of items purchased, encouraging larger orders. ○ Multiple levels of discounts depending on the quantity or value of products purchased by the customer. For example, a seller might offer a 5% discount for orders of $500-$999, a 10% discount for orders of $1000-$1999, and a 15% discount for orders of $2000 or more. These tiers incentivize customers to increase their order size to reach the next discount level, ultimately encouraging higher-volume purchases. ● Quantity discounts Recommendations determined on common quantities purchased by AB customers in the same subcategory ●

  17. Seller>Menu>Pricing>Manage Pricing ● In the pop up select percent off or fixed prices or both Quantity discounts Set up

  18. Offer one or more discounts by percentage Enter a minimum quantity the buyer needs to purchase to trigger the discount as well as the percentage off Quantity discounts After entering all the discounts click Set up Offer one or more predetermined discount price Enter a minimum quantity the buyer needs to purchase to trigger the discount as well as the price per unit

  19. Automated business Automated business pricing pricing

  20. Automated business pricing Automatically adjusts in response to changes in the standard price. ● Saves time and effort while ensuring competitiveness in the market. ● Benefits Maintain sharp prices and improve discoverability ● Automate pricing apply the pre-defined pricing rule Automate Pricing: Change or remove a pricing rule

  21. Automated business pricing Set rules that will change when the standard business price changes. ○ For example, stay 5% down the standard price. ● Business pricing rules Three types of B2B pricing rules are available ○ Business Catalog Rule ○ Business Features Offer Rule ○ Percentage Off B2B Rule ●

  22. Dynamically adjust prices across the entire catalog relative to standard consumer prices ● Business pricing rules IMPORTANT: Set a minimum price for products to avoid potential issues. ○ Without a minimum price set, Amazon may assign one, likely higher than the standard price, leading to errors in pricing. ● Business Catalog Rule

  23. Seller>Menu>Pricing>Automated pricing >Business catalog rule by Amazon section >click set up in the action column Business pricing rules Business Catalog Rule

  24. Business pricing rules Business Catalog Rule

  25. Business pricing rules Business Catalog Rule If you want all the catalog managed by the automated rule check the box:

  26. Business pricing rules Business Catalog Rule Set the default price percentage limit as a percentage of the standard price. This will be applied to existing and new SKUs that do not have a minimum price at the time the rule has been set up

  27. Business pricing rules Business Catalog Rule Enter the percentage discount you want to provide for a single unit, in other words, the business price

  28. Business pricing rules Business Catalog Rule Add quantity discounts - You can add up to 5 quantity tiers Click ‘Save and activate’

  29. Automated business pricing Allows you to set pricing based on the featured offer. ○ You have the flexibility to price your product either above, equal or below to the winning offer. ● Business pricing rules Enhances competitiveness and increases the likelihood of winning the featured offer position, thereby boosting visibility and sales potential. ● Business Features Offer Rule

  30. Seller>Menu>Pricing>Automated pricing >Create customize pricing rule Business pricing rules Business Features Offer Rule

  31. Seller>Menu>Pricing>Automated pricing >Create customize pricing rule Business pricing rules Business Features Offer Rule Provide rule name and proceed to marketplace selection

  32. Business pricing rules Business Features Offer Rule Select marketplace Save and continue to select rule parameters

  33. Business pricing rules Business Features Offer Rule Specify pricing attributes as either above, equal to, or below the price of the featured offer and set the amount.

  34. Business pricing rules Business Features Offer Rule Select the conditions of offer you want to compare to

  35. Business pricing rules Business Features Offer Rule External prices

  36. Business pricing rules Business Features Offer Rule

  37. Business pricing rules Business Features Offer Rule Review and proceed to SKU selection. Then save and activate

  38. Seller>Menu>Pricing>Automated pricing >Create customize pricing rule Business pricing rules Percentage Off B2B Rule Provide rule name and proceed to marketplace selection

  39. Business pricing rules Select percentage off and quantity discount tier Percentage Off B2B Rule Review and proceed to SKU selection. Then save and activate *SKU selection saves automatically, whether you add SKUs or not. However, the rule won't be applied to any SKUs until you add them.

  40. THANK YOU! THANK YOU!

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