How to Write a Landing Page Copy That Converts

2. How to Write a Landing Page Copy That Converts Landing page copy is the life of your landing page. It means that you need to use the right strategy for landing page content writing. In this article, we discuss the best ways to write a high-converting landing page copy. Fundamentals of a Landing Page Copy  The main focus of a landing page copy is to help your audience and spur action. Keeping that in mind, here are some principles of landing page that you need to keep in mind while crafting its copy:

3. Fundamentals of a Landing Page Copy  Point Out A Problem Problems invite solutions. Solutions invite actions. Thus, start by identifying different problems that your target audience may face during different situations. Make a list of all the problems you identify and highlight them in your landing page copy to grab your reader’s attention. List problems in the order of priority and if you are able to find a core problem, you can use it as a magnet. Identify the Pain Points Problems lead to pains in your reader’s life. Explore how the problems identified in principle one are affecting your audience’s life. Which habits or beliefs are changing as a result of problems that exist? Which factors are causing the problem and how it is impacting your audience? In your landing page copy, emphasize the pain points of your readers and move on to offering solutions.

4. Fundamentals of a Landing Page Copy  Offer The Solution Today, the best-selling offer is essentially the best solution to existing problems. Remember that your solution can not only solve the problem but also alleviate the pain and enhance the experience of your customers. Thus, you can easily shift your focus from solving the problem towards improving your customer’s standard of living through your offering. Associate your offering with benefits specifically directed towards your audience. Portray the Desired Outcome Although most landing page copywriters believe that offering a solution is the end of the process, it is not true. Since your landing page is designed to accomplish a certain action, your copy must carefully reflect and communicate the outcome of choosing your offering for your audience. Focus on the bigger picture, envision your audience’s dreams and target their personal or professional goals using your offering to effectively communicate the outcome.

5. What Should Your Landing Page Copy Look Like? • Clear: Your offer and message should be clear and to the point. • Concise: Keep your content short, free from fluff and specific to your audience. • Engaging: Since your landing page copy is essentially a message, it shall be engaging for your audience to retain their attention • Actionable: The entire point of a landing page is to spur action from your audience. • Memorable: Standing out from your competitors is essential to beating market saturation.

6. Expert Tips For Writing a Landing Page Copy For Best Results Focus on Your Goal Your potential customers do not care about your product or service features, they care about what your offering will do for them. In other words, your landing page copy shall sell an outcome, not a product or a service. Before you begin writing your landing page copy, articulate the outcomes of your offering and portray them in your copy. Answer 3 Main Questions Customers have a short time and even shorter attention span. So, remember the 5-second rule and apply it. Before they your prospects lose interest, your landing page shall answer these three main questions for your customers: • Who you are • What is your offering • Why does your offering matter to your customers

7. Use Actionable Verbs and Phrases to Spur Action Your landing page copy should subtly encourage the desired action from your readers. This action is essentially known as a conversion in marketing terms. Include Buttons and Go Testing Buttons complement CTAs better than text-based links. Decide on a button design which aligns with your landing page and brand theme.  You can use simple buttons like “Click Here” or non-conventional CTA buttons like “Transform Your Life Now” according to your audience. However, it is recommended to use non-conventional CTAs to grab attention. Personalize Content To Your Traffic Source Your landing page’s traffic sources shall have consistently personalized messages. It means that you shall tailor your landing page content according to your traffic source. Use the same personalization strategy on your landing page as you are using on your traffic sources to maintain consistency and leave a good impression. 

8. Bonus Tip: Use AI for Landing Page Copy Personalization • Our AI-based Landing page copy generator can take out the grunt work of copywriting from your schedule. AI understands user context better than most human writers, so it can effectively personalize your landing page for your audience. 

9. Landing Page Copy FAQs • What is a landing page copy? A landing page content is a script you write for your digital sales marketing. It acts as your digital salesperson. It means that it can target tons of potential customers with a single, effective message. The goal of landing page copy is to influence customers’ decision-making process, generate demand for offering and inspire the desired action from the leads • What is the difference between a landing page and a website? Websites and homepages offer a brand introduction and further exploration to visitors. However, the landing pages are designed for specific campaigns and specific offerings. While websites are built to guide the visitors about the nitty gritty of the brand or its offering, landing pages are designed for conversion with a specific call to action.

10. Landing Page Copy FAQs Is a landing page the same as a homepage? No, it is not. A landing page is different from the home page. Landing pages and home pages have entirely different goals and objectives during the design process. A home page is essentially the stage of your website. What is the average conversion of a landing page? The average landing page conversion rate stands at 2.35%, with the top 10% of pages getting an average conversion rate of 11.45% and more. The top 25% of sites receive an average conversion rate of 5.31% and more.[1]