YASHPAL4
Uploaded by
10 SLIDES
2 VUES
0LIKES

Untitled presentation (2)

DESCRIPTION

u201cWhy LinkedIn Feels Like Facebook in 2017u201d refers to how LinkedInu2019s feed has shifted from strictly professional updates to more personal stories, viral-style posts, emotional anecdotes, and engagement-bait contentu2014mirroring the way Facebook looked when it became crowded with oversharing and attention-seeking posts. This change has sparked debate about whether it boosts authenticity or dilutes the platformu2019s professional purpose.

1 / 10

Télécharger la présentation

Untitled presentation (2)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why LinkedIn Feels Like Facebook in 2017 How LinkedIn’s transformation mirrors Facebook’s social shift Yashpal singh rawat Digital learning point

  2. Introduction • LinkedIn, once known purely for professional networking, is evolving. • The platform is starting to look and feel more like Facebook in its 2017 era. • From viral posts to personal stories, the tone and content style are changing.

  3. The Shift in User Behavior • Users are sharing personal experiences, not just job updates. • Emotional and motivational posts gain more engagement. • Likes, comments, and shares dominate over resumes or job listings.

  4. The Rise of Personal Branding • Professionals use LinkedIn to build their personal brand. • Posts about struggles, success stories, and lessons learned are trending. • The focus is shifting from company updates to individual visibility

  5. The Algorithm Factor • LinkedIn’s algorithm now prioritizes engagement, similar to Facebook’s 2017 model. • Posts with emotional or relatable content are pushed to wider audiences. • The platform rewards comments and conversations over pure professionalism.

  6. Content Type Transformation • Then: Job postings, company news, skill endorsements. • Now: Inspirational quotes, personal milestones, lifestyle insights. • The line between professional and personal is blurring.

  7. The Facebook Déjà Vua • In 2017, Facebook saw a surge in personal storytelling and viral content. • LinkedIn is now going through the same phase — only in a professional tone. • The goal: Keep users scrolling, engaging, and returning daily.

  8. The Pros and Cons Pros: • Humanizes professionals. • Builds stronger networks. • Encourages creativity and openness. Cons: • Dilutes professional focus. • Increases irrelevant content. • Risk of “attention over authenticity.”Image idea: Scale balancing “Engagement” and “Professionalism.”

  9. The Future of LinkedIn • LinkedIn may continue blending social and professional elements. • Users and brands must balance authenticity with professionalism. • The future may see AI-driven content, video storytelling, and micro-influencers

  10. Thank you https://digitallearningpoint.com/why-linkedin-feels-like-facebook-in-2017/

More Related