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Presentation Transcript
NIKE LOW COST MARKETING STRATEGY
HISTORY FOUNDED BY BILL BOWERMAN AND PHIL KNIGHT IN 1965. ORIGINALLY KNOWN AS BLUE RIBBON SPORTS AND LATER IN 1971 NAMED AS NIKE.
MISSION STATEMENT NAM AUCTOR DOLOR ENIM, EGET SCELERISQUE EROS LACINIA. ULLAMCORPER LACUS SED AUGUE PORTA, A FAUCIBUS SAPIEN MOLLIS. NULLA VULPUTATE VITAE TELLUS SIT AMET ALIQUET.
MARKET TARGET 1. INNOVATION 2. PROVIDING THE CUSTOMER WITH PREMIUM, MUST-HAVE PRODUCTS AS WELL AS A PREMIUM EXPERIENCE. 3. TRANSFORMING THE MARKETPLACE AND EXPANDING ITS DIRECT- TO-CONSUMER FOOTPRINT 4. INVESTING IN THE DIGITAL CHANNEL
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