digital pundit

1. On Page SEO Digital Marketing Course

2. INDEX 1) Keywords Research 2) Title 3) Meta Description 4) Content Optimizing system XML Sitemap Robots txt Responsive Website URL Optimization Headings H1 to H6 Internal Linking 10) Schema Markup Code Setup 11) Google Search console 12) Anchor text 13) Image alt tag 14) Anchor Text 15) Loading Speed 16) 301 & 302 Redirects

3. XML sitemap .. Here are clear and simple details about the XML system👇 • XML (Extensible Markup Language) is a system to store and share data in a structured, readable format.It is used to exchange data between systems, websites, and applications. • Why XML is used? • To share data between different systems • To make data machine-readable and human- readable • Platform and language independent • To store data in a structured way • Key Features of XML • Uses tags (similar to HTML) • Tags are custom (you create them) • Data is stored in tree structure • Case-sensitive • Easy to read and understand If you want: XML for website XML sitemap XML example for SEOXML in Hindi / Gujarati

4. Key Words Research keyword is a word or phrase that people type into search engines like Google to find information, products, or services. Keyword detailsexplain important information about that keyword so marketers can decide how to use it effectively. Main Keyword Details Explained Keyword The exact word or phrase searched by users Example: “diamond ring for women” Search Volume Number of times a keyword is searched per month High volume = more traffic potential Keyword Difficulty (KD) Shows how hard it is to rank on Google for that keyword Low KD = easier to rank High KD = more competition

5. Title SEO Title Formula :- Primary Keyword + Benefit / Product + Brand Name • 🔹 Examples • ✅Diamond Engagement Ring for Women | Premium Jewelry • Store • ✅ Keyword Research Guide for Beginners (2025) • ✅ Blue Sapphire Ring – Natural & Certified Gemstone

6. Meta Description • Meta Description Best Practices (On-Page SEO) • Include Primary Keywords Add your main keyword naturally • Add your main keyword naturally • Avoid keyword stuffing • ✅ Example: • Buy diamond rings online in India. Explore premium designs, certified diamonds & fast delivery. • 2. Make It Click-Worthy (CTR Focused) • Use action words: Buy Discover Explore Learn Get • ✅ Example: • Discover elegant gold rings for women. Shop latest designs with best prices & secure checkout

7. Robots TXT 📍 File location: https://yourwebsite.com/robots.txt Why Robots.txt is important for On-Page SEO • Controls:- • search engine crawling • Prevents crawling of duplicate / private pages • Saves crawl budget • Helps engines focus on important pages • search Basic Robots.txt Structure User-agent: * Disallow: Meaning: • User-agent:* → All search engines • Disallow: → Nothing is blocked (allow full site)

8. Content Optimization System Here are clear and practical details of a Content Optimizing System, explained step-by-step (SEO-friendly and easy to understand): 🔹 What Is a Content Optimizing System A Content Optimizing System is a structured process used to create, Improve , and, maintain Content So that it: Ranks higher on search engines (Google) Matches user search intent Increases traffic, engagement, and conversions Content Optimizing System – Full Process Content Audit (Analysis Stage) Check existing content performance: Keyword rankings Bounce rate Content freshness Duplicate or thin content Tools: Google Search Console, Google Analytics, Screaming Frog Page traffic

9. Responsive website A responsive website is a website that automatically adjusts its layout, content, and design to fit all screen sizes—desktop, laptop, tablet, and mobile—without losing usability or design quality. What is a Responsive Website? A responsive website uses flexible layouts, images, and CSS media queries so the website looks good and works properly on any device. ✅ One website ✅ One URL ✅ Works on all screen sizes Why Responsive Design Is Important User Benefits Better user experience Easy navigation on mobile Faster loading No zooming or horizontal scrolling Business & SEO Benefits Google recommends responsive design Better mobile SEO ranking Lower bounce rate Higher conversions Cost-effective (no separate mobile site)

10. URL Optimization 🔹 What is On-Page URL Optimization? On-page URL optimization means creating clean, keyword-friendly, and user-readable URLs that help search engines and users understand the page content easily. 🔹 Why URL Optimization is Important? ✅ Improves search engine rankings ✅ Increases click-through rate (CTR) ✅ Makes URLs easy to read and share ✅ Helps Google understand page topic ✅ Improves overall website SEO structure 🔹 Best Practices for On-Page URL Optimization Use Short & Simple URLs ❌ www.example.com/page?id=123&ref=seo✅ www.example.com/on-page-seo ✔ Short URLs rank better and are user-friendly.

11. Heading H1&H6 • What are Heading Tags (H1–H6)? • Heading tags are HTML elements used to structure page content. • H1 → Main title of the page • H2 → Main sections • H3 → Sub-sections of H2 • H4–H6 → Supporting or detailed points • Search engines use headings to understand page topic and hierarchy. H1 Tag (Most Important) Purpose Defines the main topic of the page , Best SEO Practices ✅ Use ONLY ONE H1 per page✅ Include primary keyword naturally✅ Match search intent✅ Keep it clear & descriptive✅ Length: 20–70 characters Strong ranking signal for SEO Good Example <h1>Diamond Engagement Rings for Women</h1>

12. Internal Linking 🎯 Why Internal Linking is Important Helps search engines crawl & index pages Passes link equity (SEO value) to important pages Improves user navigation Increases time on site Helps pages rank for target keywords 📌 Types of Internal Links Navigation Links Menu, header, footer links Example: Home | About | Services | Contact Contextual Links (Most Important) Links inside content (paragraphs) Example:Learn more about keyword research here. Footer Links Privacy Policy, Terms, Important pages Breadcrumb Links

13. 301 & 302 Redirect What is Schema Markup? Schema Mark-up is structured data added to your webpage’s HTML to help search engines understand your content better.It can generate rich results like ⭐ reviews, FAQs, breadcrumbs, products, prices, etc. Google recommends JSON-LD format (best for SEO). When to Use 301 Redirect Website URL change HTTP ➝ HTTPS Non-www ➝ www (or vice-versa) Deleted page replaced by new page Domain change Meaning:- 302 redirect tells search engines that the page move is temporary. SEO Impact Does NOT pass full link value , Original URL remains indexed , Not ideal for long-term SEO When to Use 302 Redirect A/B testing Temporary maintenance Short-term promotions

14. Google Search Console Who Should Use Googl • Verify ownership using: • HTML file • DNS record • Google Analytics • Google Tag Manager How to Add Website in Google Search Console? • Go to 👉 https://search.google.com/search- console • Add your website URL What is Google Search Console? Google Search Console is a free tool by Google that helps you: Monitor your website’s presence in Google Search Fix SEO and technical issues Improve search performance • Main Features of Google Search Console • 1. Performance Report • Shows how your website performs in Google Search: • Total Clicks – How many users clicked your site • Total Impressions – How many times your site appeared • Average CTR – Click-through rate • Average Position – Ranking position • 📌 You can check: • Queries (keywords) • Pages • Country • Devices (mobile/desktop)

15. Image alt tag Image ALT Tag Examples (On-Page SEO) 🔹 Homepage Images • alt="Diamond engagement rings collection online" • alt="Handcrafted gold and gemstone jewelry" What is an Image ALT Tag? AnALT (alternative text) tag describes an image.It helps: • Search engines understand the image • Improve website accessibility • Show text if the image doesn’t load • 🔹Product Page Images Jewelry / Rings • alt="Blue sapphire ring in white gold" • alt="Aquamarine engagement ring for women" • alt="Ruby gemstone ring with diamond accents" • lt="Solitaire diamond ring for proposal“ Best Practices for Image ALT Tags ✔ Describe the image clearly✔ Use primary keyword naturally✔ Keep it 5–12 words✔ Avoid keyword stuffing✔ No “image of” or “picture of” 🔹 Blog Images • alt="Different types of gemstones used in rings" • alt="How to choose the perfect engagement ring" • alt="Popular ring designs in 2026" 🔹 Banner / Slider Images • alt="Latest engagement ring designs collection" • alt="Exclusive gemstone rings sale online" 🔹 Category Page Images • alt="Gemstone rings collection for women" • alt="Engagement rings designs in gold" • alt="Luxury diamond rings online" Service / Informational Images • alt="Custom jewelry design process" • alt="Professional gemstone setting service"

16. Anchor Text 🔹 What is Anchor Text? Anchor text is the clickable text in a hyperlink.Good anchor text helps users and search engines understand the linked page. 🔹 Types of Anchor Text (With Examples) • Exact Match Anchor Text Uses the main keyword • on page SEO details • keyword research services • diamond ring product details Best for: Important internal pages (use carefully) Partial Match Anchor Text Keyword + extra words • complete on page SEO guide • best keyword research tips • buy diamond ring online • Safest & most recommended Best Practices for On-Page Anchor Text Keep it natural & readable Avoid keyword stuffing Use different variations Link to relevant pages only 2–5 internal links per page (ideal)

17. Loading Speed Optimization On-Page SEO – Page Loading Speed Optimization Page loading speed is a critical on-page SEO factor that directly impacts user experience, bounce rate, and search engine rankings. A fast-loading website helps users access content quickly and improves overall performance. Key On-Page Loading Speed Factors 1. Image Optimization Compress images without losing quality Use modern formats like Web P Add correct width and height attributes Implement lazy loading for images below the fold 2 Minify CSS, JavaScript & HTML • Remove unnecessary spaces, comments, and unused code • Combine files where possible • Use minified versions (.min.css, .min.js) • 3 Enable Browser Caching • Store static files in the user’s browser • Reduces load time for repeat visitors

18. Responsive Website Below is a simple, fully responsive website example (HTML + CSS) that works on mobile, tablet, and desktop. You can use it for business details, services, or product info. ✅ Features Mobile-friendly (responsive) Clean layout No framework needed Easy to customize SEO-friendly structure 🎨 style.css * { margin: 0; padding: 0; box-sizing: border-box; font-family: Arial, sans-serif; } body { line-height: 1.6; } header { background: #222; color: #fff; padding: 15px 0; } .container { width: 90%; max-width: 1100px; margin: auto; } header h1 { display: inline-block; } nav { float: right; } nav a { color: #fff; margin-left: 15px; text-decoration: none; } .hero { background: #f4f4f4; padding: 60px 20px; text-align: center; }

19. To Know More About on page SEO, Join Digital Pundit Marketing Course. Thank you