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SEM1 1.03 A - Professional Development

SEM1 1.03 A - Professional Development. PE - Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain career opportunities in sport/event marketing. Define: Entertainment Marketing.

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SEM1 1.03 A - Professional Development

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  1. SEM1 1.03A - Professional Development • PE - Acquire information about the Sport & Event Industry to aid in Career Choices • PI – Explain career opportunities in sport/event marketing

  2. Define: Entertainment Marketing • The use of entertainment to develop, promote, price and distribute goods and services to satisfy the wants and needs of customers.

  3. Define: Event Marketing • Designing and developing a live-themed activity, occasion, display or exhibit • a sports game, music festival, or concert • promote a product, cause, or organization. • Produced and consumed at the same time • Unique experience: for each participant or spectator

  4. Distinguish between Sport Marketing and Event Marketing. • Sports Marketing: • the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers • Entertainment Marketing: • involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers. • Event Marketing: • the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.

  5. Sports Marketing Colleges Sports Services Athletes Amateur venues Games Teams High School Professional Equipment Leagues Licensed Merchandise

  6. Event Marketing Weddings Plays Celebrity Appearances Clubs Celebrations Movie Premiers Record Releases Movies Parties Video Game Premiers Games Retirements Concerts Birthdays Musicals Charity Events Restaurant Openings Grand Openings State Fair Tournaments Sporting Events Operas Awards Shows Fundraisers Book Signings Graduations

  7. Comparing Sports & Event Marketing

  8. Identify Types of Businesses that offer Careers in Sports/Event Marketing • Teams (College, Professional, Amateur) • Venues (Coordination & Sales) • Sports Agencies • Parks & Rec Departments • Private Businesses • Sporting Goods Industry (Retail, Sales, B2B) • Technology (Websites, Apps, Research) • Media (Radio, TV) • News Industry • Event Planning • Fitness Industry • Agents • Marketing (Marketing Research, Sales) • Public Relations • Charities • Convention and Visitors • Hospitality Services • And many, many more….

  9. Explain why jobs in Sport/Event Marketing provide Career Potential • Number of fields • Broad opportunities • Good for many different talents and interests • Growing interests in most sectors • People find sports or entertainment careers very engaging

  10. Discuss Personal Traits needed for success in Sport/Event Marketing • Competitiveness • Positive attitude • Problem Solving • Detail Oriented • Leadership • Creativity • Adaptability • Negotiation Skills • Flexibility • Time Management • Able to work under pressure • Multitasking ability • Initiative

  11. Explain Training needed for careers in Sport/Event Marketing • Firm educational background • Marketing • Business • Communications/Social Media • Liberal Arts • Volunteer experiences & Internships

  12. Marketing Careers: • Advertising – Design and create advertisements Online, Radio, TV, Print Media, and Social Media • Sales Promotion – Create and organize interesting promotions to stimulate sales • Mascot races, t-shirt cannons, give-aways, autograph signings

  13. Marketing Careers: • Ticket sales • Box office, online, and phone sales • Direct – Sold to fans and consumers • Corporate – Sold to businesses • Group – Sold at discount in large quantities • Season Tickets – Multi-game or entire seasons • Ticket management – • Manage ticket sales staff • Pricing, distribution, logistics, and sales records

  14. Marketing Careers: • Market research – • Identify consumer wants and needs • Surveys, Forums, Focus groups • Analyze consumer opinions about products • Merchandising –Sales of team merchandise • Responsible for licensing • (authority to use logo and name) • Investigate Trademark Fraud

  15. Marketing Careers: • Public Relations – • Manage information from the organization and present to public • Answering consumer questions • Community relations – Public relations within the community to enhance team image • Community outreach, Charity Events and Appearances • Media relations – Manage information and relations with the Media (Press) • Press Releases, Press Kits, Social Media Releases and Press Conferences

  16. Marketing Careers: • Event planner – Coordinates all event aspects • Hospitality manager – Coordinates business clients and consumer hospitality • Travel and Lodging for teams, entertainers, and guests • Volunteer/vendor coordinator - Recruits volunteers to work events and works with vendors (Suppliers)

  17. Marketing Careers: • Sponsorship manager – finding business partners with the same target market • Extremely important in event marketing • Sponsorships help pay for events • Marketing director – Manages all aspects of the marketing department

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