Current Digital Marketing Trends Digital marketing plays a key role in developing your business. Your online presence helps your business to new borders. In this high-tech modern era, marketing trends and strategies are changing day by day. The strategy that worked good for you in past year won’t work this time. You need to stay updated and invest in new technology in order to stay ahead of your competitor. Digital marketing is the future because the internet has reached even in the remote villages. You can learn everything by surfing the internet. So you have to be aware of the digital marketing trends and strategies. Here are the few trends that can be considered as the future of digital marketing. Artificial Intelligence: Once when you are watching the Hollywood movies you may think these technologies will take years to implement in real time. But artificial intelligence made it possible. AI analyses the customer behavior and their needs by tracking their search in Google and social media. This will help you to understand the customer needs and also it allows you to narrow down your customer. Hire an internet marketing company, they will help you in implementing this technology and teach you how to use it effectively. Chatbots: This is also an AI technology which helps you to answer the queries of your customer and visitors of your website. It will provide immediate and accurate answers to the customers. This allows the customers to clear their queries immediately and get
satisfied with your services. Most of the customers even expect this automatic chat bots rather than human answered answers. A study reports that almost 80% of the chats in 2022 will be machine answered ones. This will help you to understand the importance of chatbots. Video content marketing: Here the few stats that will show the importance of video content: According to Youtube, almost 80% of the mobile data are consumed by videos 82% of the will be occupied by the videos. Video maximizes the click percentage in email marketing. Video content marketing is going to play the huge role in Google advertising. Not only youtube but also live stream videos from social media platforms like Facebook and Instagram are also going to increase in the future. Hence these social media platforms are updating this feature making it more user-friendly. Personalization: According to experts, the personalized emails have a 13% higher conversion ratio than the impersonalized emails. Personalization will help you to generate quality leads to your business. Influencer marketing: Influencer marketing is not like direct marketing. It is like word of mouth marketing by making an influencer to speak about your product. This also helps you to generate leads to your business. Implement these strategies and stay ahead of your competitor.