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10 Social Media Audit Secrets You Need to Know

you should conduct social media audit at regular intervals with the help of following steps-

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10 Social Media Audit Secrets You Need to Know

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  1. 10 Social Media Audit Secrets You Need to Know By DSIM

  2. 1) Schedule Your Social Media Audit • You should schedule a social media audit for your brand twice a year. • The audit gets you to make a competent and actionable update to a social media strategy.

  3. 2) Add PR, SEO & PPC to Your Audit • Undoubtedly social media is a strong pillar for enhancing the reputation of your brand. • Astrong pillar also needs support and for social media audit, public relations, SEO and PPC are those. • These activities add depth, optimization and important content to your social media plan.

  4. 3) Adopt a Definite Procedure • Don’t plan randomly • A definite procedure for a social media audit give you the opportunity to look for success and efficiencies. • Whether you’re using Excel or a platform like Sprout Social, your consistent methods are keys to success.

  5. 4) Makes Catchy Headlines • Headlines of a social media audit can be calculated on the basis of quantitative and qualitative factors- • Quantitative factors include competitors, engagement, native channels and paid channels. • Qualitative factors include content and paid social engagement.

  6. 5)  Assess Your Website & Blog • Assessment of blog and website is also necessary when you’re going for a social media audit. Consider the following factors for the assessment- • Shareability. • Meta titles and descriptions. • Keywords. • Content performance.

  7. 6) Review Various Social Media Channels • The following checklist will certainly help you for social media platform review- • Page/profile optimization. • Cover and profile image use. • Video optimization (i.e. playlists, featured, etc.). • Content types. • Live video use. • Engagement. • Branding. • Chatbots and messenger use and strategy.

  8. 7) Compare Your Profile against Competitors • It would be imperative to compare your brand with more than one competitor. Note following things- • Publishing trends compared to competitors. • Frequency. • Content types. • Influencers. • Engagement.

  9. 8) Assess Content Distribution & Publishing Scores • Go through the content channels and ensure these channels are lined up to your audience Take some more distributions in the consideration such as • Press releases. • Medium. • LinkedIn. • Guest posts. • Events.

  10. 9) Use Visuals • Social media and visuals are a great combination. Currently, social media visual trend mix has all of the following – • Live video. • Vertical video. • Stories. • GIFs. • Memes. • Infographics. • Augmented reality content. • Lenses. • Filters.

  11. If you’re looking for social media success, get to know current social media trends that are working. Adopt new trends and compare your visuals with this checklist- • Types • Optimization • Web/blog visuals • AR/VR

  12. 10) Be Honest with Tracking • Be honest with your social media audit efforts. • If you really want a true social media audit, use UTM codes, Google Analytics or similar analytical tool as well as create unique promo code.

  13. About DSIM Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Bangalore, Pune, Hyderabad , Delhi & all over India. It also offers the best Digital Marketing course in Bangalore and in other major Indian cities. Follow DSIM On: Twitter, LinkedIn, Facebook

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