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RUNNING USA SOCIAL MEDIA

RUNNING USA SOCIAL MEDIA. Engage and Optimize: Social Media Business Tools You Can't Ignore. AGENDA. Social Media 101 Why use Social Media Social Media vs Social Marketing Building a community. Fun Facts.

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RUNNING USA SOCIAL MEDIA

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  1. RUNNING USA SOCIAL MEDIA Engage and Optimize: Social Media Business Tools You Can't Ignore

  2. AGENDA • Social Media 101 • Why use Social Media • Social Media vs Social Marketing • Building a community

  3. Fun Facts • Facebook has 1.01 billion people using the site each month, 584 million active users each day (10.23.2012) • Twitter has 175 million users • Pinterest has 11 million users, 80% are women between the ages of 25 – 55 years old • Instagram has 90 million users who check in once a month • Spotify has 15 million active users (September 2012) • There are 31 million bloggers in the United States with 42 million blogs and 329 million viewers of these blogs. • In 2012 YouTube passed 4 billion daily video views.

  4. Social Media 101 • Who is your audience? • What is your voice? • What are the rules? • What is your brand? • How often? • What to post? Tweet? • Facebook? Twitter? Pinterest? Blog? Spotify? YouTube? LinkedIn? • Hootsuite!

  5. Fun Facts 2 • 23% of Facebook users check their account 5 times a day • 80% of social media users prefer to connect with brands through Facebook • 77% of B2C and 43% of B2B companies acquired customers through Facebook • 56% of customer tweets are being ignored • 69% of follows on Twitter are suggested by friends. • 26% of retweets are incited by a request to retweet.

  6. Why use social media • Engage more intimately • Create conversations • Customer Service • Keep customers up to date real time • Pass along more information to customers • Crowd Sourcing

  7. Fun Facts 3 • In August 2012 Instagram averaged 7.3 million daily active users • The average Instagram user spent 257 minutes in August 2012 using the app, during the same period Twitter averaged 170 minutes • The average Pinterest user spends 98 minutes per month on the site, compared to 150 minutes on Tumblr and 420 minutes on Facebook. • 69% of online consumers who visit Pinterest have found an item they have bought or wanted to buy, compared with 40% of Facebook users.

  8. Social Media vs Social Marketing • Do you have a theme for the year? • How do your print pieces, website, paid advertising, e-newsletters and social media fit your marketing plan? • Plan out contests • Host special days on your Facebook page or Twitter feed, Ask the Coach, Ask the Nutritionist, Physical Therapist, etc. • Use holidays (especially obscure ones) to interact with your community in a fun way!

  9. Building a community through social media There is a difference between a community and a crowd. In a crowd people push and shove and try to get a step ahead. In a community, people look around, they smile, say hi, share a story, because they know that a community doesn’t move forward unless they all move forward together. • Dough Ulman, President and CEO of LIVESTRONG

  10. How do you build your community • I Conquered the Hill • Engage your community • Crowd Sourcing • #Hashtags • Listen, answer, respond

  11. Thank You! • Questions & Answers Beth Salinger Beth@Endurance-Marketing.com 312.925.6067

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