1 / 23

UTICA TRANSIT AUTHORITY REVITALIZATION PLAN

Scanned logo from UTA Bus Schedule. UTICA TRANSIT AUTHORITY REVITALIZATION PLAN. 2002 Information Communication Consultation By; Roy O. Stewart Steve Hawkes Lee Ann Alissa Reilly. Image scanned from UTA brochure (2). New York Railways first bus 1921. INTRODUCTION, HISTORY AND PROCESS.

abby
Télécharger la présentation

UTICA TRANSIT AUTHORITY REVITALIZATION PLAN

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Scanned logo from UTA Bus Schedule UTICA TRANSIT AUTHORITY REVITALIZATION PLAN 2002 Information Communication Consultation By; Roy O. Stewart Steve Hawkes Lee Ann Alissa Reilly

  2. Image scanned from UTA brochure (2) New York Railways first bus 1921 INTRODUCTION, HISTORY ANDPROCESS • General History • Assets and Opportunities • Problem Areas (Major Weakness) • Advertising on the Buses • Signage • Web Page • Pamphlets/Routing Maps

  3. UTA bus on Genesee Street ADVERTISING ON THE BUSES By: Roy O. Stewart

  4. UTA bus on Genesee Street Problem Identification • Assets and Opportunities • Problem:Advertising on the UTA buses is essentially non-existent • Reasons and/or Barriers • Change in advertising agency • Responsibility and goal setting • Funding • Attitude

  5. UTA bus on Genesee Street Suggested Solutions • Solution: Get some advertising on the UTA buses. • Advertising Goals • Develop timetable • Designate tasks • Typical vs. creative ways of raising revenue • Develop identity AD AD

  6. SEE THE SIGHTS RIDE THE BUS Hanna Park and community based advertising design idea Conclusion • Revitalize Advertising • Raise Revenue • Community Based • Develop an Identity • Trend Setting • Major Competitor

  7. Image of actual UTA bus stop sign SIGNAGE • Problem Identification • Suggested Solutions • Conclusion Steve Hawkes

  8. Signs located in front of Union Station Problem Identification • Sufficient Transportation Information is not available to: -New Residents and Visitors -Local Area Residents

  9. UTA bus rounding corner at Union Station Suggested Solutions • Signage @ decision making locations such as: -Transportation Centers -City Entrances -Stoplight Intersections • Scheduling and Policy Information Visible to the Public

  10. UTA bus schedules at Union Station snack bar Conclusion • Information made better available to the public will increase awarness, ridership and revenue of UTA

  11. UTA Bus Schedule PAMPHLETSANDROUTING MAPS Alissa Reilly

  12. Problem Identification • System Routing Maps & Guide • Street font size too small • Too much White space • Coding

  13. Universal Symbol Suggested Solutions • System Routing Maps & Guide • Increase Street Font Size • Fill white space with Ads • Use extreme colors for Route Index • Use universal symbols

  14. Problem Identification • Bus Schedule / Pamphlets • Logo • Lack of clarity • Too much white space

  15. Suggested Solutions • Bus Schedule / Pamphlets • Bigger logo • Edit & Update documents • Replace white space with advertisements.

  16. Conclusion • Fill white space with advertisements to increase UTA revenue • Develop consistency and clarity between System Map Guide and Bus Schedule, especially logo • Edit & Update documents

  17. WEB PAGE Lee Ann Roberts Introduction Problem Identification Suggested Solutions

  18. Introduction • Web page was unknown to many personnel of the UTA • Needs to be current and maintained • Potential area of additional advertising revenue http://www.borg.com/~myozouta/

  19. Problem Identification • Web page and its design is not considered a viable advertising/revenue tool • Diverse contrasting colors • Color schemes inconsistent and not complimentary/ creates tension • No ease of mobility through the pages • Links do not work • No call to Action on individual pages

  20. Problem Identification • Paragraph formatting of routes-hard to read • Inconsistent Typography • Specific sights of interest should be put into a table, blocked and bulleted. Possibly web linked to those attractions • Missing destinations (Chadwicks)

  21. Suggested Solutions • Include provisions for web page design in the advertising and marketing plan • Have Public Relation/Marketing solicit advertising from businesses along the routes • Use symbols already known and established in the page design • Include community activities and services on the web page

  22. Good design principles Up to date technology resources Pride and diligence Minimal cost associated with design creation. Suggested Solutions • Request area school’s assistance creating • advertisements and or web pages. Assistance and suggestions from marketing and teachers.

  23. UTA CONCLUSION

More Related