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Online Marketing Courses: Always Be Learning Now that I’ve completed my 3-month Digital Marketing Nanodegree program through Udacity I’m happy to report I’ve picked up a few new skills that nicely complement my current position, But I’ll be honest — this round of lessons didn’t quite live up to my expectations. The program definitely had its faults, and didn’t advance my marketing expertise to the level I hoped it would. There were some bright spots, however, that introduced me to areas of marketing I was unfamiliar with, and I am definitely thankful for that. Because that was the point all along, as shown in the title of this series: Always Be Learning.
Google Analytics: Always Be Learning Assessing the analytics of your website can be a very revealing and inspiring experience. Sure, there might be numbers and percentages in there that you consider disappointing, but that’s why it’s better to review analytics from a mindset of “what can I learn from this data that will help me improve my site?” I look back pretty fondly on my first experience with Google Analytics, way back in 2012. I was working a job that more or less required me to handle every single aspect of the company’s marketing, even though I was still fairly novice to it all.
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