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The main difference between PPC (pay per click) & Organic SEO (search engine optimization) is the process of landing users on your website. In the PPC model, It is a paid technique, and advertisers pay to Publisher when ads get clicked. So, we can say that payment is made per click. While Organic seo is totally different from the PPC model. There are 2 main practices of SEO are On-page & Off-page and both are free practices to increase traffic to your website.
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