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Growing Your Organisation

Growing Your Organisation. 6 th July 2010 – AFC Bournemouth. Major stepping stones. Marketing plan USP’s SMART Objectives Marketing Targets and tactics - 7 p’s Direct marketing the e-way! Benefits Creating a plan Delivery Action and results. Marketing plan.

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Growing Your Organisation

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  1. Growing Your Organisation 6th July 2010 – AFC Bournemouth

  2. Major stepping stones • Marketing plan • USP’s • SMART Objectives • Marketing Targets and tactics - 7 p’s • Direct marketing the e-way! • Benefits • Creating a plan • Delivery • Action and results

  3. Marketing plan • Part of your business strategy • What do we do? • What do we want? • How do we get there? • External’s PEST • Political • Economic • Social • Technological • SWOT

  4. USP • Why do your customers need you? • Things to know • Who they are • What they buy • Why they buy it • How to find out?

  5. Objectives • SMART • Specific • Measurable • Achievable • Realistic • Time-bound

  6. Marketing targets • Who is your target customer? • How do we find them? • 7p’s • Product • Pricing • Place • Promotion • People • Processes • Physical evidence

  7. Doing it - Marketing • You have a plan • You have an object • Now the route to your market place • Only 3 ways to build the business • Start with your current customers – increase average spend • Get them to buy more often • Find new customers by referral

  8. E-marketing • Why • Global reach • Lower cost • Trackable • 24 hours a day • Personalisation • One-to-one feel • Interesting and exciting • Better conversion rates

  9. Greenmessage and Kate

  10. Open Results

  11. Link trackers

  12. Plus • You get to know • Who looks at it • When they look at it • What they clicked on • Who they forwarded it to

  13. Action is the Key! • Follow up • 7 touches to success • Don’t be a loser and give up at 3! • Look for trends • Customer • Colour • Size • Segmentation

  14. Cost effective • Standard direct mailer on average costs £2.50 • Electronic no more than 10p • Plus you know who’s doing what • Don’t worry about big daddy • Facts on CCTV • 4.2 million in UK • 1 camera per 14 people • 1% of world population – 20% of world CCTV’s

  15. What to watch out for! • Blacklisted by ISP • Incorrect e-mail platform creation • Spam words • Unsubscribes • Purchased lists • Wicked women!

  16. Now the plan • Decide when • Subject line – Boring is great!! • What content • Offers • Links • Do the checks • Despatch

  17. greenmessage will • Help plan your campaign • Create your template • Design your monthly e-newsletter • Train on responding • Assist in grant funding for the first 12 months • Help you focus on achieving great results

  18. greenmessage Phone: 01202 802205 E-Mail: info@greenmessage.co.uk Twitter: @greenmessages

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