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“ I hear and I forget, I see and I remember, I experience and I understand. ” - Confucius

“ I hear and I forget, I see and I remember, I experience and I understand. ” - Confucius. “ I experience and I understand ”. Not long ago…. Marketing was all about getting from here to there. And it was fairly SIMPLE. And it was fairly SIMPLE. PRODUCT. And it was fairly SIMPLE.

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“ I hear and I forget, I see and I remember, I experience and I understand. ” - Confucius

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  1. “I hear and I forget, I see and I remember, I experience and I understand.” - Confucius

  2. “I experience and I understand”

  3. Not long ago… Marketing was all about getting from hereto there

  4. And it was fairly SIMPLE

  5. And it was fairly SIMPLE PRODUCT

  6. And it was fairly SIMPLE PRODUCT TARGET AUDIENCE

  7. And it was fairly SIMPLE PRODUCT TARGET AUDIENCE ONE WAY STRATEGY

  8. And it was fairly SIMPLE PRODUCT TARGET AUDIENCE ONE WAY STRATEGY MASS MEDIA

  9. And it was fairly SIMPLE PRODUCT MONEY TARGET AUDIENCE ONE WAY STRATEGY MASS MEDIA

  10. This was where BRANDS touched their customers

  11. And this was their message from every medium of communication

  12. Buy buy BUY BUY BUY And this was their message from every medium of communication buy buy buy Buy Buy

  13. Result

  14. Result 8 out of 10 customers DO NOT BELIEVE what brands advocate

  15. while brands are still THERE…

  16. CHANGED landscapes have

  17. mediums of communication have CHANGED

  18. And the customers have flown out of the CAGE

  19. And the customers have flown out of the CAGE they are…

  20. HERE

  21. HERE

  22. HERE

  23. HERE

  24. HERE

  25. HERE

  26. HERE

  27. this is where we come into play

  28. this is where you will need us

  29. We are RedCube

  30. And we work here

  31. In this space

  32. In this space

  33. And here

  34. Influencing the influencers

  35. and creating MEMORABLE BRAND EXPERIENCES

  36. great EXPERIENCES

  37. We are against archaic modes of brand communication

  38. We believe in

  39. We believe in EXPERIENTIAL MARKETING

  40. And the experience ripples to all our services Events Exhibitions Promotions Response Retail Interactive

  41. We are NOT a 360 degree marketing solutions company

  42. We are a 365 days brand experience company

  43. And these experiences are derived from IDEAS

  44. IDEAS born just like the Tiger Sharks

  45. The idea embryos are put to a battle. The survivor is WHAT YOU SEE, WHAT YOU EXPERIENCE

  46. Here are the embryos who survived Here is the EXPERIENCE

  47. When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India

  48. When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India we told them a story

  49. and they launched an ‘experience’

  50. Goodyear Assurance FuelMax Launch

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