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WE LCO ME

WE LCO ME. Communicators’ Forum Design Subgroup. Kelly Fuligni | Creative Director. Session 1 m ood boarding workshop MSC Farewell, Bicentennial or Sustainability. Session 2 p hotography – Roger Hart. Session 3 i nfographics workshop. Session 4 ?. Survey says:.

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WE LCO ME

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  1. WELCOME Communicators’ Forum Design Subgroup Kelly Fuligni | Creative Director

  2. Session 1 mood boarding workshop MSC Farewell, Bicentennial or Sustainability Session 2 photography – Roger Hart Session 3 infographics workshop Session 4 ?

  3. Survey says: Q: How much experience do you have creating mood boards? 5 very experienced 10 somewhat experienced 28 no experience but intrigued Goal: get your feet wet – become familiar with the process

  4. What on earth is a moodboard?

  5. A mood board is a type of collage that may consist of images, text, and samples in a composition of choice. Designers and others use them to develop their design concepts and to communicate to other members of the design team.

  6. jumpstarts the creative process (nothing more daunting than a blank canvas) allows us to explore and interpret (so we don’t fall into a pattern) helps us articulate our ideas to clients, faculty, and staff positions us as professionals

  7. Simple What does a mood board look like? finished loose collage There are no rules Rough or random

  8. What is a mood board comprised of?

  9. Imagery – Dig deep. Don’t settle. Compelling/evocative/tell story active Elicit a response emotive beautiful

  10. style/technique/trends Beautiful type treatments typography trends Paper samples Look for trends on an ongoing basis. Don’t get stuck in a technique rut.

  11. Color critical to brand expression and mood setting

  12. words Suzanne Know what words to include: describe/support the look & feel: traditional, modern, heartwarming, vibrant, subdued, prestigious, spirited Know what words to search to yield the best imagery bicentennial: vintage, historical, timeline

  13. GREAT. Where do I find this amazing imagery?

  14. No right or wrong answer. Q: where to you find your inspiration? Fox is Black blog

  15. GREAT. What tools do I use?

  16. Lots of options: collage

  17. Digital mashup

  18. Patti KEEP CALM AND MOOD BOARD Philippe Jeff KK Erin Martin Jim Me

  19. Roll up our sleeves Look & feel for: MSC Farewell Sustainability Bicentennial using: Inspiring imagery Graphical techniques & styles Color Words Digital Mashup Collage

  20. Finito No pressure to finish – this is to introduce you to the process. If you do finish in the time allotted, please select a spokeperson to present on behalf of the team. If not, I’ll set up an mbox for us to share our ideas. Grazie.

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