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Presented by: Sara Arya, Kristine Gonzaga, Min-Soen Kim & Sunny Puri

Presented by: Sara Arya, Kristine Gonzaga, Min-Soen Kim & Sunny Puri. The Great Film & The Sequel. Terminator. Terminator 2. The Lion King. The Lion King 2. The Matrix. The Matrix Reloaded. Tiger Woods 2004. Tiger Woods 2005. GOOD SEQUEL??? YOU BE THE JUDGE.

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Presented by: Sara Arya, Kristine Gonzaga, Min-Soen Kim & Sunny Puri

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  1. Presented by: Sara Arya, Kristine Gonzaga, Min-Soen Kim & Sunny Puri

  2. The Great Film & The Sequel • Terminator • Terminator 2 • The Lion King • The Lion King 2 • The Matrix • The Matrix Reloaded • Tiger Woods 2004 • Tiger Woods 2005 GOOD SEQUEL???YOU BE THE JUDGE

  3. The Sims vs. The Sims Online • The Sims – most popular PC-based product • Virtual “dollhouse” where player is “God” • Simulated characters (“Sims”) • Game without an endpoint

  4. The Sims Online (TSO) • Subscription-based version of game • Different – instant messenger and email • Whole new gaming experience http://www.eagames.com/official/thesims/thesimsonline/us/nai/index.jsp

  5. ISSUES • CHANGE of CONCEPT • CONTROL to COMMUNICATION • Target Market • Form of Payment • Pricing & Payment Structure • Registration Requirement * Ongoing challenge to keep subscribers hooked

  6. ALTERNATIVES • Target Market • Game Enthusiasts • Avid Young Fans • Older Sims Fans (over the age of 25)

  7. ALTERNATIVES (cont’d) • Form of Payment • Credit Card • Game Time Card • Cell Phone

  8. Asian Phenomenon • Cell Phone PaymentOption

  9. ALTERNATIVES (cont’d) • Pricing & Payment Structure • No Subscription Option • Subscription Option • Pricing (monthly fee) • Low ($5-$8) • Competitive ($9-$11) • Premium ($12-$15)

  10. ALTERNATIVES (cont’d) • Registration Requirements • Credit Card Required • NO Credit Card Required

  11. RECOMMENDATIONS • Target Market – Older Sims and Non-Sims Fans (over the age of 25) http://www.geocities.com/crazedsimfan/TSOpage.html • Social networks, friendships, dating, widowed, retired, lonely • Baby-boomers

  12. RECOMMENDATIONS • Form of Payment • Credit Card • Game Time Cards for holidays and special occasions • Cell Phone (only in Asia)

  13. RECOMMENDATIONS • Pricing & Payment Structure • Packaged TSO - $60 with complimentary 2-month trial subscription • $12 monthly subscription fee with access to Expansion packs (after 2-month trial period)

  14. RECOMMENDATIONS • Registration Requirements • Simply an E-mail address for initial purchase of TSO • Credit card info only necessary after 2-month trial period

  15. Pre-Launch 3 Months Before Launch After-Launch 2 Months After After-Launch 6 Months After Launch TV Advertisements, Online Advertisements (AOL Website), Gaming Magazine Advertisements Commence Free Online Trial Period Commence Communication of Subscriptions Sales Online and in Gaming Magazines Video Game Critics and Word of Mouth will lead the way in publicity for TSO Pre-Launch Post-Launch ACTIONS & IMPLEMENTATION http://games.groups.yahoo.com/group/ClubAlphaVilleSimsOnline/

  16. CONCLUSION • With a bold shift from control to communication and a well-thought out action and implementation plan, TSO will live on to be the sequel that will captivate the hearts of all its players for many years to come

  17. Thank you for your time! Any Questions?

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