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Building Blocks of Innovation Amazon Web Services

Building Blocks of Innovation Amazon.com Web Services Amit Agarwal Director – Amazon Software Development Center, India (amit@amazon.com) Amazon.com Customers Buyers – over 59 million active customer accounts Sellers – More than 1 million active seller accounts

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Building Blocks of Innovation Amazon Web Services

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  1. Building Blocks of Innovation Amazon.com Web Services Amit Agarwal Director – Amazon Software Development Center, India (amit@amazon.com)

  2. Amazon.com Customers • Buyers – over 59 million active customer accounts • Sellers – More than 1 million active seller accounts • 30% of total units worldwide are sold by third parties • Web Search Users - Users of A9.com search technology • Web Site Owners (Associates) – people who own Web sites and link to Amazon in return for referral fees. • Hundreds of thousands of Associates. • Developers – people who use Amazon Web Services to create applications and productivity tools. • More than 150,000 registered developers

  3. What is Amazon.com? • Amazon is an online retailer • Over 59 million active customer accounts • Seven countries: US, UK, Germany, Japan, France, Canada, China • Amazon is a an E-commerce Platform • 1 million+ active seller accounts • Platform allows Find, Discover, Buy, Sell and Fulfill • Amazon is a Technology Provider • 150,000+ developers registered to use Amazon Web Services • Hundreds of thousands of Associates

  4. Key Principles that characterize Web 2.0 • Web as platform. • Data as the driving force. • Network effects created by an architecture of participation. • Sites composed by pulling together features from distributed, independent developers. • Lightweight business models enable by content and service syndication. • End of the software adoption cycle “the perpetual beta”. • Power of “The Long Tail”.

  5. Amazon Web Services (AWS) Mission Expose the atomic-level pieces of the Amazon.com platform so that software developers can build their own innovative and revenue-generating Web sites and applications.

  6. The Web Services Concept @ Amazon The Programmable Web Site: • Highly interoperable programming interface • Remote access to data and functionality • Decoupling of data and presentation • Creation of a platform to attract software developers • Unlocking creativity • Leveraging technology investment

  7. AWS History • Launched July 2002 • News Release: “Amazon.com Launches Web Services; Developers Can Now Incorporate Amazon.com Content and Features into Their Own Web Sites; Extends ''Welcome Mat'' for Developers” • Challenge to developers: Surprise Us!

  8. AWS Architecture History Products Customers E-Commerce Service (ECS) Alexa Web Information Service (AWIS) Alexa Web Search Platform (AWSP) Mechanical Turk (MT) Historical Pricing (AHP) Simple Queue Service (SQS) Amazon Web Sites Amazon.com Amazon.jp Amazon.fr Amazon.ca Amazon.de Amazon.co.uk joyo.com AWS – Amazon Web Services Shared Code Amazon Technology Platform

  9. AWS Dataflow

  10. AWS - E-Commerce Service (ECS) • Detailed information on all Amazon.* products • Real-time pricing and inventory information • Millions of product images • Customer-created content • Reviews, Wish Lists, tags etc. • Extended search • Remote Shopping Cart

  11. Associate Example www.hivegroup.com • Rich responsive UI • Multidimensional query • Paid by Amazon.com every time someone clicks on a product and makes a purchase on Amazon.com

  12. Marketplace Seller Example www.thriftbooks.com • Registered Marketplace seller • Built technology that lets employees scan barcodes, price, and list books in a matter of seconds • Adds 10,000 books every day (250,000 total listings) • Makes more money because they can list more books at more competitive prices

  13. Solution Provider Example • Built scanning device for “book scouts” • Scan the barcode, send call to Amazon, see prices, inventory, reviews – on site, instantly! • Marketplace sellers can buy inventory smarter • Scoutpal Subscription is $9.95/month or $29.85/quarter www.scoutpal.com ScoutPal founder Dave Anderson

  14. Integration Provider Example • Early AWS developer • Helps retailers integrate with Amazon Marketplace • Helped Savers Inc. sell thousands of books a week instead of paying to recycle them • Monsoon’s solutions built on AWS allow retailers to: • Manage, upload inventory • Price competitively • Fulfill orders www.monsoonretail.com

  15. Alexa Web Information Service (AWIS) 1.0 Highlights • Alexa Web Information Service • Access to 100 TB of Alexa crawl data • 4 billion web pages • 5 functions: • URL information • Browse Category • Web Search • Crawl Meta Data • Web Map

  16. Alexa Top Sites Service

  17. Alexa Web Search Platform Service • Build your own search engine! • Provides access to raw documents and metadata • Access to multiple 100+ Terabyte crawls • Define, Process, Publish concept • Define a set of documents (query building) • Process the documents (upload program to run on a cluster) • Output top storage • Publish the output the search index or download bulk • Pricing – everything costs $1: • 50 GB of data processing • 1 CPU Hour • 1 GB of data downloaded • 4000 web service requests

  18. Amazon Simple Queue Service Producer #1 Amazon Simple Queue Producer #2 Consumer Producer #3 • Scalable, hosted queue • Build distributed applications • Up to 4,000 items per queue • Up to 4,096 queues per subscriber

  19. Amazon Mechanical Turk • Automation is wonderful, but certain tasks are still best done by human beings (e.g. finding an object in a photo). • What if a computer could ask a human to perform a task and return a result? • What if the computer could coordinate many human beings to perform a task? • Amazon Mechanical Turk is a web service that allows developers to programmatically integrate “artificial artificial intelligence” into a new wave of applications. • Submit Human Intelligence Tasks (HITs) to the Amazon Mechanical Turk web site (www.mturk.com) using our APIs. • Let workers find the work and complete it. • Retrieve completed work and authorize payment.

  20. Amazon Simple Scalable Storage (Amazon S3) • Amazon S3 is storage for the Internet. • Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. • Gives developer access to the same highly scalable, reliable, fast, inexpensive data storage infrastructure that Amazon uses to run its own global network of web sites. • Pay only for what you use. There is no minimum fee, and no start-up cost. $0.15 per GB-Month of storage used. $0.20 per GB of data transferred.

  21. Amazon Elastic Compute Cloud (Amazon EC2) • Amazon EC2 is a web service that provides resizable compute capacity in the cloud. It is designed to make web-scale computing easier for developers. • Amazon EC2's simple web service interface allows you to obtain and configure capacity with minimal friction. • Let’s developers leverage Amazon's proven computing environment. • Pay only for what you use. $0.10 per instance-hour consumed. $0.20 per GB of internet-traffic used.

  22. Getting Started with Amazon.com Web Services • Developer Portal – www.amazon.com/aws • Register for a Subscription Id • Read discussion board • Attend weekly chats • Receive Newsletter • Build and showcase applications • Blog – aws.typepad.com

  23. Contact Us India.amazon.com

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