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Tom Peters Seminar M3 Rollercoaster Days: Learning to … Rock & Roll! IHRSA San Francisco/03.22.2001

Tom Peters Seminar M3 Rollercoaster Days: Learning to … Rock & Roll! IHRSA San Francisco/03.22.2001. “There will be more confusion in the the business world in the next decade than in any decade in history. And the current pace of change will only accelerate.” Steve Case.

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Tom Peters Seminar M3 Rollercoaster Days: Learning to … Rock & Roll! IHRSA San Francisco/03.22.2001

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  1. Tom Peters SeminarM3Rollercoaster Days:Learning to … Rock & Roll!IHRSASan Francisco/03.22.2001

  2. “There will be more confusion in the the business world in the next decadethan in any decade in history. And the current pace of change will only accelerate.”Steve Case

  3. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  4. Brand InsideBrand Talent: The Great War for Talent

  5. “When land was the productive asset, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

  6. From “1, 2 or you’re out” [JW] to …“Besttalent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

  7. “We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia Pacificchanged 20 of his 40 box plant managers to put more talented, higher paid managers in charge.He increased profitability from $25 million to $80 million in 2 years.”Ed Michaels, War for Talent (05.17.00)

  8. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

  9. “AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts on almost every measure”Title, Special Report, Business Week, 11.20.00

  10. Women and new-economy management …

  11. The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!

  12. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” [less threatened by strong people]Intrinsic [motivation] > Extrinsic

  13. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

  14. “Boys are trained in a way that will make them irrelevant.”Phil Slater

  15. Okay, you think I’ve gone tooooo far. How about this:DO ANY OF YOU SUFFER FROM TOOMUCH TALENT?

  16. MantraM3Talent = Brand

  17. What’s your company’s … EVP?Employee Value Proposition, per Ed Michaels et al., The War for Talent

  18. EVP = Challenge, professional growth, respect, satisfaction, opportunity, reward[EVP = “The company’s fingerprint” = B.P.]Source: Ed Michaels et al., The War for Talent

  19. BIG MESSAGE #1:

  20. Noexcuses– except stupidity & laziness -for “average” talent!

  21. Brand InsideBrand You: Distinct … or Extinct

  22. “If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.”Michael Goldhaber, Wired

  23. “Knowledge becomes obsolete incredibly fast. The continuing professional education of adults is the No. 1 industry in the next 30 years … mostly on line.”Peter Drucker,Business 2.0 (22August2000)

  24. BIG MESSAGE #2:

  25. Could you be LEADERS in this “renewal industry”?

  26. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  27. Forces @ Work The Commodity Trap

  28. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  29. “The ‘surplus society’ has a surplus of similar companies, employing similarpeople, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similarquality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

  30. Brand OutsideUse E-Commerce toRe-inventEverything!

  31. “There is no use trying,” said Alice. “One can’t believe impossible things.” “I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”Lewis Carroll

  32. I’net …… allows you to dream dreams you could never have imagined before!

  33. BIG MESSAGE #3:

  34. Answer #1to your [pathetic] retention rates:I’net-led Connection & Community!

  35. Brand OutsideHealthcare et al.:Embracing ane-Led Age of Self-Determination

  36. The control revolution.The potentially monumental shift in control from institutions to individuals made possible by new technology such as the Internet.Source: Introduction, The Control Revolution, Andrew Shapiro

  37. “The Web enables total transparency.People with access to relevant information are beginning to challenge any type of authority. The stupid, loyal and humble customer, employee, patient or citizen is dead.”Kjell Nordstrom and Jonas Ridderstrale, Funky Business

  38. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

  39. “Under America’s present health care system, you had better take charge of your own health, because no one else is going to do it for you.” C. Everrett Koop

  40. “It may be the most far-reaching evolution of them all: the metamorphosis of passive patient into consumer – and well-informed, assertive consumer at that. The defining axiom of traditional medicine – ‘doctor’s orders’ - is being turned on its head. These days it’s the patients who are armed, the doctors who must get wired to keep nimble.” “E-health is the new house call.”Richard Firstman, “Heal Thyself,” On Magazine (04.01)

  41. THE FUTURE: Patients Rule!Control Over Aging! [M&F Cosmetic Surgery, Viagra]Targeted Therapies = High Expectations The Internet! [meds, expert consultation, info-knowledge incl. outcome data & own recs, interaction with peers & docs, awareness that experts aren’t]Alt Therapies! [more visits, some insurer recognition]Awareness [medicine as front-page news, ads]Boomers! [#s, $$$, Ethos of self-control]Prevention/WellnessHMO [no-choice] Revolt“Age of Talent” [Be nice, boss!]Speed! [surgicenters, out-patient, self-admin regimens]

  42. BIG MESSAGE #4:

  43. Will youlead this patient-centric, wellness-centric REVOLUTION?

  44. Opportunity: Fitness as Answer to Many Chronic DiseasesHypertension: 50MArthritis: 37MOverweight: 100M (58M Obese)LDL>200: 95MDepression: 17MOsteoporosis: 26MLower Back Pain: 18MSource: IHRSA

  45. Opportunity: Unsaturated Market!CDC: 03.08.01. 25.4% meet gov’t fitness minimum.(No change in 90s.)30%: No exercise at all. Causes: high-stress jobs, 100s of cable channels, fast food.

  46. Brand OutsideWomen Rule!

  47. ?????????Home Furnishings … 94%Vacations … 92%Houses … 91%Consumer Electronics … 51% Cars … 60% (90%)Allconsumerpurchases … 83%Bank Account … 89%Health Care … 80%

  48. ????80+%

  49. Riding Lawnmowers

  50. $4.8T > Japan9M/27.5M/$3.6T > Germany

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