Assignment Prime - Sample on Business Project Management

1. Business Project Portfolio

2. Table of Contents INTRODUCTION...........................................................................................................................1 Comparative analysis of Company’s competitive position.........................................................2 Organizational ethics...................................................................................................................3 Considerations to be taken when trying to create social impact..................................................6 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................13

3. INTRODUCTION In present era, with the motive to operate efficiently every business enterprise has started to carry out operations at international level so that overall brand presence can be improved easily. Further, large numbers of factors are present which may encouxrage business to enter at global level and this acts as a development tool for the industry. Apart from this, barriers are present at global level which may prevent business from entering into the international market and such challenges are culture, new laws, language etc. Therefore, it is necessary for them to take corrective actions so that it is possible to deal with large number of challenges in the market. Further, the option chosen by one company to enter into the international market is quite effective as it also supports in economic development also which can be in the form of job opportunities for the people who are living in the society etc. So, this is also beneficial for the nation where business enterprise plans to expand and in turn acts as a development tool for the entire economy (Adeyoyin, 2005). Apart from this, to operate efficiently in the market, business enterprise must follow some ethics as it directly has positive impact on the brand image of business. Further, ethical standards allow company to satisfy need of its target market in efficient manner and this supports in dealing with the large number of challenges in the market. On the other hand, various strategies are present which business undertakes for sustaining in the market such as product development etc. It is not easy for business to serve target customers in the competitive market. Due to this reason, different strategies are undertaken by company so that overall performance can be enhanced easily in the market. Further, social factors along with other type of market challenges have direct impact on business performance at global level and by considering the same it is possible for enterprise to gain competitive advantage (Banerjee, 2009). For conducting the present study, organization chosen is Aldi which is a leading global discount supermarket chain operating around 10,000 stores in 18 countries. At present, around 9,600 numbers of locations are served by this firm which has enhanced the brand presence of firm at the international level (About us., 2016). Further, the list of counties where Aldi operates is Australia, Germany, Denmark, France, Ireland, Poland, Portugal, United Kingdom, Switzerland etc. Proper facilities are delivered to the target market with the help of stores that are TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

4. operated by business. Every business has developed effective marketing policies so that proper information can be shared with target market which is beneficial for them also (Doole And Lowe, 2005). Apart from this, Aldi is the largest wine retailer in Germany. The present study focuses on the factors that encourage Aldi to expand its operations at international level, barriers in global market, analyzing competitive position of firm in various markets etc. Apart from this, various theories have been applied so as to determine the overall performance of Aldi in different market and on the basis of same business can improve its practices (Doole and Lowe, 2010). Comparative analysis of Company’s competitive position In order to know the overall performance of Aldi in different markets, it is necessary to carry out comparative analysis. Further, large numbers of factors are present that drives organization to go international where one of the major factors is wide market size. At global level, market size is wide due to which organization can easily operate and this allows management to grab large number of opportunities being present at global level. By performing efficiently, it is possible for target market to enhance its brand image and it can allow business in attracting large number of customers for longer period of time (Baker, 2007). Growth along with profitability is also one of the major driving forces which encourage target market to operate at an international level. Further, it is well known fact that in foreign market, business can easily grow by serving different types of customers and this has positive impact on the profitability of business. More access to resource is also one of the major reasons which encourage Aldi to perform efficiently at international level (Barnes, 2008). Resources such as human, capital and technological are easily present which allows business to focus on its overall aims along with objectives in the market. Further, it also provides opportunity to business to work with skilled workforce at international level. Therefore, these are some of the main driving forces which encourage Aldi to operate at global level so that range of opportunities present in the market can be grabbed easily and this is beneficial for the entire business also. On the other hand, business has to deal with large numbers of barriers that are present while operating at international level. Major one is the competition as at global level large numbers of companies are operating in market and they are offering substitute products due to TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

5. which it is not possible for business to accomplish its desired goals along with objectives. Aldi carries out its operations in different countries such as Germany, Ireland, United Kingdom etc and due to this reason firm has to face high competition in each and every market (Burke, 2015). Further, development of effective strategy is must for management such as product differentiation through which sale of all the product range can be enhanced easily and this allows firm to gain competitive advantage. Political barrier is also one of the main challenges which Aldi has to face while operating at international level. Laws along with other type of duties vary from one country to another (Carreno and Almartmy, 2011). Due to this reason, it is required for business to comply with all the laws introduced and this in turn is beneficial for the company in every possible manner. Further, culture barrier is also present where company has to serve customers who differ in their culture and this also becomes difficult for business enterprise as well. Language also acts as a barrier where Aldi has hired individual who belongs to different community, religion etc and this acts as a hurdle during communication. On the other hand, large number of engagements takes place at the time when Aldi operates in a new market or at the time of expansion. One of the main engagements takes place in the form of job opportunity which is being provided to individual who are living in the society. Aldi employs large number of individuals when expansion takes place and this plays major role in economic development of the nation (Cole, 2003). Demand for skilled workforce in the retail sector is rising at faster pace and this is also favorable for individuals who are skilled. Apart from this, inflow and outflow of currency is leading to development of economy. Carrying out overall operations at an international level directly supports in development of the nation where firm has expanded its operations. Organizational ethics With the motive to satisfy need and requirement of target market Aldi has developed different ethical policies which represents business is carrying out operations in favor of market. Ethical standards have been undertaken where child labor is prohibited and policies introduced by business do not allow management to hire small children for conducting operation (Debrah, 2013). Further, unethical activities such as bribe, child labor are strictly against the policies of business. Apart from this, quality is kept high where majority of the customers prefer to purchase TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

6. THIS IS A SAMPLE ASSIGNMENT BUY COMPLETE ASSIGNMENT TO GET A+ GRADES CONTACT US: TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

7. commodities whose quality is high and due to this basic reason main stress of Aldi is on quality improvement and different measures have been taken by business so as to enhance satisfaction level of customers by offering them right quality product. On the other hand, information shared with target market linked with product etc is true and no such type of wrong data is highlighted through advertising on the basis of which customers may purchase commodity of the company (Gadde, 2000). This represents the overall ethical values of company where are strictly followed with the aim to satisfy need of target market in most effective manner. Apart from this, it has enhanced brand loyalty of firm in the market where customers perceive Aldi positively as company is capable enough of meeting with their requirements. For analyzing competitive position of Aldi in market of UK porter five force as a model has been chosen which has been shown below: Bargaining power of buyer (High): In the market of UK well established players are already present due to which buyers have power to dominate the market. Further, many companies are operating in retail sector due to which buyers have many options present in case they have to purchase any commodity (Hansen, 2011). Bargaining power of supplier (Low): In case of retail products many suppliers are present in the market who supplies products to company. Therefore, due to this basic reason they are not able to dominate the market and products are offered to them at an affordable price. Threat of substitutes (High): In case of Aldi threat of substitute is high where substitute of products are easily present in the market. Further, each firm is offering product which has close substitute of other. Therefore, in case of Aldi threat of substitute is high (Hitt, 2012.). Competitive rivalry (High): Market where Aldi operates is highly competitive due to which it is required for business to employ effective strategies so as to operate efficiently in the market. Further, new companies are entering into the market which is having adverse impact on business. Threat of new entrants (High): In retail no such laws and regulations are present which may restrict companies from operating in this sector. Therefore, threat of new entrants is high where Aldi has to take corrective measures so that its market performance may not be affected when any new firm enters into this sector. TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

8. So, the porter five forces on Aldi in the market of UK represents the competitive position of firm in the market where business is carrying out overall operations in effective manner but their exist large number of challenges which business has to consider for enhancing overall performance (Hoerst, 2009). Further, porter five forces on Aldi in the market of Germany have been shown below: Bargaining power of buyer (High): In the market of Germany large numbers of companies are operating in retail sector due to which buyers are having many options especially at the time when they purchase any commodity. Moreover, buyers strongly focus on the quality of product and it is kept high by Aldi so that loyal customers can be retained by business for longer period of time. Bargaining power of supplier (Low): In market of Germany very less suppliers are present who provides products to retail companies (Huber, 2011). Therefore, suppliers in the market of Germany posses’ power to dominate the market and companies have to purchase from them at the price which is being charged by them. Threat of substitutes (High): Due to high level of competition prevailing in the market substitute of products are easily present in the market. Therefore, Aldi focuses on product differentiation as a strategy with the motive to differentiate its commodities from those of competitors in the market. Competitive rivalry (High): In the market of Germany many companies are operating in retail sector due to which all the products are offered keeping in view taste and requirement of target market (Jarzabkowski, 2008). Further, sometimes high competition prevents business from accomplishing desired aims along with objectives. Threat of new entrants (Low): Retail sector of Germany is highly regulated and various laws are present which businesses have to follow strictly. Therefore, threat of new entrant is low and this is beneficial for Aldi in the market of Germany. Therefore, the porter five forces on Aldi in the market of Germany have shown the overall condition of business in the market. Further, in both the market overall performance of company is up to the mark and customers are highly satisfied with the range of products offered to them (Jelenc, 2010). TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

9. In order to better understand the concept of competitive position theory of competitive advantage is quite effective which has been proposed by Michael porter. Four major determinants of this model are:  Factor condition  Demand condition  Related and supporting industries  Firm strategy, structure and rivalry Factor condition as one of the main determinant undertakes the different type of resources which are required by business for producing goods and offering them to the target market. Aldi operates in different type of markets and before operating at international level it is ensured by business that all the resources are present in adequate amount for conducting operations smoothly (Kimura, 2005). Human is one of the resource where in every country skilled workforce has been hired by business, physical which consider quality, water and other physical traits. Knowledge is another key resource where employees working in Aldi are having proper market knowledge so that customers can be served easily as per their actual need. Further, demand condition is another major determinant which supports in knowing the overall demand for retail products in different markets. Markets where Aldi operates are highly developed and economic condition is also healthy. Due to this basic reason demand for entire range of products is high and customers are ready to spend large amount on purchasing commodities. In short, Aldi totally depends on the market conditions where products are only offered if their demand is present in the market (Richard, 2001). Generally demand for every retail product is high in every market and this is one of the main reason behind success of Aldi in each and every market where it operates. Related and supporting industries are one of the major determinant which supports in knowing the range of companies who are operating in this sector which leads to rise in competition level. Further, presence of many competitors encourages business to indulge into practices of advanced technology so that maximum benefit can be gained through this. Apart from this, business is highly indulged into research and development activities so that it is possible to gain competitive advantage. Further, marketing activities of the business also TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

10. provides base in serving customers in unique manner (Satell, 2015). Larger the number of related industries which posses competitive advantage in a nation. At last, firm strategy along with structure also provides base to company in performing better. The strategy employed by Aldi is effective especially product differentiation and it can be regarded as one of the reason behind success of business in the market. Through appropriate structure along with strategy business is able to accomplish its desired goals and objectives. It has also supported in increasing productivity where majority of the customers are satisfied with the range of products being offered to them (Siwatu, 2009). Therefore, these are some of the major determinants which can support business in gaining competitive advantage. Considerations to be taken when trying to create social impact While trying to create social impact, various considerations are to be taken into account by the company. Aldi is a global discount supermarket chain that operates in around 18 countries. Social impact is the net effect that the activities of organization have on the community as well as the wellbeing of people. It is the logical consequence that plans, decisions and actions of Aldi have on employees, customers and communities (Slack, 2007). Therefore, social impact incorporates the efforts that are undertaken by a firm to make betterments for others there-by creating systematic social improvements. The following are the considerations that Aldi has to take into account while creating social impact:  Creating a balance: Before Aldi decides to create social impact, it is essential that the organization considers the ext6ent to which it should be good. This requires creation of a balance between the efforts to be perfect as well as the costs to undertake those actions. For creating social impact, there will be a need for Aldi to be transparent to the society, communities, customers and its employees (Stensaker, 2014). However, it needs to take into consideration that transparency costs a lot of money. This is because the retailer has to consider the details about where its materials come from and how they are delivered to the customers.  Expectations of customers: When trying to create social impact, another consideration that Aldi has to take into account is the expectation of customers. When an organization makes efforts towards creating a social mission, the expectations of the customers, media TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

11. and investors rise (Whittington, 2010). This creates various barriers which Aldi should consider while creating social impact.  Business plans: To create social impact, Aldi has to consider its business plans which act as a road map. Organizational focus and strategy are all defined by the business plans. These provide guidelines for decision making regarding actions to be taken for creation of social impact. Hence, a well-organized business plan is essential (Whittington, 2009). A well – constructed business plan goes a long way in conveying a clear and compelling story about Aldi’s target to improving its social impact. It also helps in securing the acquisition of resources.  Suitable revenue resources: Another consideration that Aldi should take into account when creating social impact is securing predictable revenue sources. This is essential so that financial sustainability can be achieved. It is also required for linking the funds to the results. This helps in attracting funders who are ready to invest as well as reinvest in the mission of the organization regarding social impact.  Social impact model: This is one of the most important considerations that Aldi should reflect upon. Social impact model is vital for the organization because it provides the best ways in which firm can address its social problems (Cole, 2003). It articulates the target social problem with the mission of the organization as well as its intended impact. Through this, Aldi will be able to incorporate the elements of opportunity, innovation and accountability while creating social impact. Theory of social impact In order to better understand about the concept of social impact the theory linked with this idea is beneficial and according to this theory the likelihood that a person will respond to social influence which will enhance with three factors which are strength, immediacy and number. Further, strength as a factor highlights how significant is the influencing group of people, immediacy represents how close the group is and number represents the overall number of people in a specific group (Debrah, 2013). So, this theory supports in understanding about the key factors which influences consumers especially at the time when they purchase any specific type of commodity in the market. Further, it is necessary for Aldi to create social impact in TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

12. appropriate manner so that customers can be easily influenced to purchase its products. Apart from this, it is well known fact that when business is not able to serve customers on the basis of social factor then it leads to decline in level of overall performance and firm has to deal with large number of challenges in the market (Horoszowski, M., 2011). Aldi carries out its operations in different type of countries where social factor has direct impact on business performance. Further, customers vary from one another in the form of culture, religion etc (Gadde, 2000). Therefore, to create social impact on target market is must for business. Generally social impact is being done by business through online marketing where social media practices of Aldi are quite effective. Promotion with the help of this source and sharing crucial information with target market timely allows business to create social impact and it has supported in enhancing brand loyalty. Apart from this, taste and overall requirement of every customer is different due to which sometime it becomes difficult for business to create social impact. At international level market size is wide due to which creating social impact on the target market can be beneficial for the business and overall sales volume of the products can be enhanced easily through this (Baker, 2007). In short, while creating social impact it is necessary for business to consider actual requirement of customers for instance if Aldi has started to sell energy drink in the market then it is necessary to identify what type of drink customers prefer to consume such as its ingredients etc. Apart from this, business enterprise must consider marketing where it has to be ensured what type of promotional tool to be adopted for promoting product. So, it also has social impact on the customers of enterprise (Carreno and Almartmy, 2011). Further, quality is also one of the main tool through which social influence is possible. Majority of the customers consider quality as one of the most significant factor at the time when they purchase products. Therefore, Aldi ensures that commodities being offered to the target market are of acceptable quality and is capable enough of satisfying their needs. Quality improvement tools have been undertaken by business with the help of which customer satisfaction level is raised and in turn it has positive impact on the brand image of business (Coallier, 2012). Apart from this, other factors such as price and other attributes in the products are also crucial which business has to consider while creating social impact. TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

13. Target market of Aldi is every type of individual as retail products are purchased by every person and due to this reason firm is being able to obtain positive response from the target market (Constantinides, 2006). Further, for attaining competitive advantage the model proposed by Michael porter is effective whose key strategies are as follows: Cost leadership: This strategy has been undertaken by Aldi where all the products are purchased from suppliers at low cost and this has supported in enhancing profitability level of the business. Further, business is receiving large amount of benefits by offering products at low cost and it is one of the main strategy being employed by business for operating efficiently in the market. One of the main attribute of this strategy involves enhancing profitability level along with market share by charging low price (Dibb and Simkin, 2013). Differentiation strategy: It is also another type of strategy being employed by business where Aldi differentiates its products from those of competitors in each and every market. Product differentiation as a strategy is must for Aldi as through this it is possible to influence target market for purchasing commodities (Donovan and Henley, 2010). Apart from this, significance of this strategy is rising at faster pace due to rise in level of competition. Differentiation will allow business to create more social impact on customers and it can also support in enhancing brand loyalty. Apart from this, for any business to successfully use differentiation strategy it is necessary for business to carry out good research, delivering high quality products and indulging into effective sales and marketing activities. Therefore, this can allow business to perform efficiently in the market and this can act as development tool for the entire firm in the market. Focus strategy: Aldi focuses on requirement of each and every type of customer and main stress is on satisfying their needs so that they can be provided proper support. Further, this allows business to operate efficiently in the market where range of challenges can be faced easily (Dooley, Jones and Iverson, 2012). Apart from this, focus strategy is effective enough to create social impact on target market and this supports in making market segment less attractive to competitors. Due to this basic reason, Aldi strongly relies on focus strategy where main motive is on meeting with the changing taste and overall need of customers. Therefore, by undertaking different strategies it can be said that model proposed by Michael porter is quite effective and all the strategies are beneficial for business as they provide TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

14. support in conducting business operations in appropriate manner. Apart from this, it is possible to create social impact on customers which is one of the main motives of business. At international level, it is must for business to undertake effective strategies as it can be lead to favorable outcomes (Dwivedi, Jyoti Choudrie and Brinkman, 2006). Out of all these strategies the most commonly used one by Aldi is product differentiation as in the retail market products offered are close substitute of each other and it is required for business to highlight key benefits of its products so that customers can be attracted easily. In the market of Germany, France, Italy company strongly depends on product differentiation strategy as it provides reason to target market while purchasing products of Aldi as compared with its competitors in the market (Hankinson, 2007). In short, it has allowed business to grab the range of opportunities which are being preset in the external environment. Delivery channel of Aldi is quite effective through which business creates social impact. Products are delivered to target market as per demand and there is no such delay. So, the type of convenience provided by firm to its target market is also beneficial and it represents each and every operation of business is effective (Greenberg, 2010). Further, business is having strong relationship with its suppliers and it is one of the main reason due to which Aldi is operating efficiently in the market. Company ensures that its suppliers are provided payment on time and their no such delay. It is also having favorable social impact on target market and they does not prefer to shift towards other brand in the market. In short, presence of effective delivery channel has supported Aldi in managing its brand in the market and majority of the customers prefer to purchase commodities of firm. CONCLUSION The entire study being carried out has supported in knowing has supported in knowing about the overall operations carried out by Aldi in the market. Further, company carries out operations in different countries such as Germany, Ireland, United Kingdom etc and this provides large number of opportunities to business. But on the other hand, management has to deal with various challenges which sometime prevents firm from accomplishing overall aims along with objectives. Opportunity to serve large market is favorable for business and it allows company to work on wider platform so as to enhance overall performance at global level. Further, at global TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

15. level barriers such as high level of competition, political, technological etc adversely affects business and to deal with the same business has undertaken effective strategies and it has positive impact on brand image also. Aldi as one of the brand is preferred by majority of the customers and it has assisted company in building long term relationship with its target market. On the other hand, to create social impact on customers various initiatives have been taken by business where one of them is online presence as selling products online allows firm to attract towards its range of commodities. Further, need and requirement of target market differs from each other and due to this reason social media as one of the tool has been employed by business so that crucial information linked with products can be easily shared with target market. In short, it has acted as development tool for the enterprise in the market where large numbers of customers are being served by business. On the other hand, delivery channel of Aldi is quite effective and is convenient for customers. Products ordered are delivered to them timely and due to this reason they prefer to purchase products of Aldi on continuous basis rather than other competitors in the market. In order to better understand the concept of competitive advantage the theory proposed by Michael porter is effective which has supported in knowing the major determinants such as demand condition, strategy of business etc. By considering the range of determinants business can easily gain competitive advantage and can strengthen capability to deal with challenges being present in the business environment. Apart from this, ethical practices of Aldi are also quite effective where the policy introduced prohibits child labor, paying bribe and all other type of unethical practices. Therefore, this has positive impact on the brand image of business and company is being able to retain its loyal customers for longer period of time. Barriers present at international level such as language, culture etc acts as hurdle and sometimes it becomes difficult for firm to respond towards the changing need and requirement of the target market which is must in the market where firm operates. Further, strategies adopted by firm such as product differentiation, cost leadership etc are providing base to firm in operating efficiently and has assisted to deal with the condition of rise in competition level in the market. TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

16. THIS IS A SAMPLE ASSIGNMENT BUY COMPLETE ASSIGNMENT TO GET A+ GRADES CONTACT US: TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

17. REFERENCES Books and Journals Adeyoyin, O. S., 2005. Strategic planning for marketing library services. Library Management. 2698/9). pp.494 – 507. Baker, P. D., 2007. Strategic Change Management in Public Sector Organisations. Elsevier. Barnes, D., 2008. Operations Management: An International Perspective. Cengage Learning EMEA Carreno, C. and Almartmy, L., 2011. Strategic HRM group report. [Pdf]. Available through :< https://shitijtyagi.files.wordpress.com/2014/06/aldi_final_report.pdf>. [Accessed on: 21th November 2015]. Coallier, J., 2012. Introduction to Marketing. Booktango. Cole, A. G. 2003. Strategic Management. Cengage Learning EMEA. Constantinides, E.,2006. The marketing mix revisited: towards the 21st century marketing. Journal of marketing management.22(3-4). pp. 407-438. Debrah, A., 2013. Human Resource Management in Developing Countries. Routledge. Dibb, S. and Simkin, L., 2013. Market Segmentation Success: Making It Happen!. Routledge. Donovan, R. and Henley, J., 2010. Principles and Practice of Social Marketing: An International Perspective. Cambridge University Press. Doole, I. And Lowe, R., 2005. Strategic Marketing Decisions in Global Markets. Cengage Learning EMEA. Doole, I. and Lowe, R., 2010. Marketing Strategy; analysis, development and Implementation. 5th ed. South Western Cengage Learning. Dooley, J., Jones, S. C. and Iverson, D., 2012. Web 2.0: an assessment of social marketing principles. Journal of Social Marketing.2(3). pp. 207-221. Drucker, F. P., 2010. Strategic marketing planning: a twenty-first century perspective. International Marketing Review. 21(1). pp.13 – 16. Dwivedi, Y. K., Jyoti Choudrie, J. and Brinkman, W., 2006. Development of a survey instrument to examine consumer adoption of broadband. Industrial Management & Data Systems. 106 (5). pp.700 – 718. Gadde, L. E., 2000. Making the Most of Supplier Relationships. Industrial Marketing Management. 29 pp. 305-316. Greenberg, P., 2010. The impact of CRM 2.0 on customer insight. Journal of Business & Industrial Marketing. 25 (6). pp.410 – 419. Hankinson, G., 2007. The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management. 14(3). PP. 240-254. Hansen, J. R., 2011. Application of Strategic Management Tools After an NPM-Inspired Reform Strategy as Practice in Danish Schools. Administration & Society.43(7). pp.770-806. Hitt, M., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning. Hoerst, C. M., 2009. The Current Status of Classroom Inclusion Activities of Secondary Agriculture Teachers. Journal of Agricultural Education. 50(2). pp.39-52. TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA

18. Huber, J. A., 2011. Effective strategy implementation: conceptualizing firms’ strategy implementation capabilities and assessing their impact on firm performance. Springer. Jarzabkowski, P., 2008. A strategy-as-practice approach to strategy research and education. Journal of Management Inquiry.17(4). pp.282-286. Jelenc, L., 2010. Developing propositions for empirical testing of the schools of strategic management; pattern and remarks. Ekonomski pregled. 61(3-4). pp.215-237. Jones, G., 2009. Strategic Management Theory: An Integrated Approach. Cengage Learning. Kimura, F., 2005. Engineering Information Infrastructure for Product Lifecycle Managment. In Knowledge and Skill Chains in Engineering and Manufacturing. pp.13-22. Richard, B. C., 2001. Becoming measurement‐managed strategic focus and business metrics at Monsanto’s IFS. Strategy & Leadership. 29 (5). PP.26 – 30. Siwatu, K. O., 2009. Prospective Elementary School Teachers' Culturally Responsive Teaching Self? Efficacy Beliefs. Multicultural Learning and Teaching.4(1). pp.23-40. Slack, N.,2007. Operations management. 5th ed. Prentice Hall/Financial Times. Stensaker, B., 2014. Factors affecting strategic change in higher education. Journal of Strategy and Management. 7(2). pp.193 – 20. Whittington, J. L., 2009. Transactional leadership revisited: self–other agreement and its consequences. Journal of Applied Social Psychology. 39(8). pp.1860-1886. Whittington, R., 2010. Giddens, structuration theory and strategy as practice. Cambridge handbook of strategy as practice. pp.109-126. Whittington, R., 2011. The practice turn in organization research: Towards a disciplined transdisciplinarity. Accounting, Organizations and Society. 36(3). pp.183-186. Online About us., 2016. [Online]. Accessed through < https://corporate.aldi.co.uk/en/about-us/all-about- aldi/>. [Accessed on 27th Jan 2016]. Horoszowski, M., 2011. 5 Reasons Your Business Should Be Socially Responsible. [Online]. Accessed through < http://blog.movingworlds.org/5-reasons-your-business-should-be- socially-responsible/>. [Accessed on 27th Jan 2016]. TOLL-FREE NO: +61 879 057 034 WHATSAPP NO : +61 424 715 655 EMAIL : help@assignmentprime.com WEBSITE: http://www.assignmentprime.com/ ASSIGNMENT HELP & WRITING SERVICES AUSTRALIA