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Messaging Matters: Engaging the Public in Issue Campaigns

Discover effective strategies for engaging the public in issue campaigns focused on health and reproductive rights. Amanda Hooper, Outreach Associate at the National Women’s Law Center, shares insights on laying campaign groundwork, setting clear goals, researching target audiences, and developing compelling messages. Learn how to create a comprehensive communications plan that integrates your message across various platforms, including action alerts, social media, and blogs. Transform your outreach with strategic timing and consistent messaging for maximum impact in your advocacy efforts.

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Messaging Matters: Engaging the Public in Issue Campaigns

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  1. Messaging Matters: Engaging the Public in Issue Campaigns Amanda Hooper Outreach Associate, Health and Reproductive Rights National Women’s Law Center ahooper@nwlc.org

  2. Laying Campaign Groundwork • Create Goals • Target Audiences • Research • Develop a Message • Produce Background Materials • Timing

  3. Effective Messages are… • Strategic • Clear • Compelling • Consistent

  4. Delivering your message • Develop a communications plan and calendar • Consider key moments, targets, and your audience • Planning is crucial, even if it’s a short turnaround • Integrate your message across a range of platforms • Action alerts • Social media • Blogs • Toolkits

  5. Action Alerts • Compelling subject line • Strong opening • Introduce the issue • Make your ask • More information • Repeat the ask • Close

  6. Action Alerts, Continued • What’s your ask? • What’s your action? • Legislative • Pledge • Share your story • Will you report back? • Will you report back?

  7. Social Media • Facebook • Twitter • Other platforms

  8. Blogs • Tone • Length • Links • Visual Content

  9. Questions? Amanda Hooperahooper@nwlc.org

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