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The Lodging Industry

The Lodging Industry. Allison Bentley. MKT-IT-4. Students will examine the lodging component of the hospitality industry and how companies market in order to achieve the goals and objectives of the facility.

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The Lodging Industry

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  1. The Lodging Industry Allison Bentley

  2. MKT-IT-4 Students will examine the lodging component of the hospitality industry and how companies market in order to achieve the goals and objectives of the facility. a) Discuss the importance of people skills in the hotel and lodging portion of the hospitality industry. b) Discuss the differences between target markets in the hotel/lodging component of the hospitality industry. g) Distinguish between amenities and services provided by limited and full service hotels/motels.

  3. MKT-IT-4 Cont. h) Identify the Bed and Breakfast/Country Inn consumer. i) Classify resorts based on various categories (amenities, seasonality, theme, inclusiveness, and destination). j) Analyze trends, advantages, and disadvantages in the timeshare industry. k) Discuss the challenges and the profitability of gaming operations.

  4. People skills in hotel and lodging • The ability to get along with customers is a must due to the fact the your attitude effects sales.

  5. Target Markets • Business Guests • Short term • Travel for business • Convention attendees • Association professionals • Corporate managers • Leisure Guests • Single to groups of people to families • Discretionary • Longer stay

  6. Full Service vs. Limited Service • Full Service • Large • Reasonable to more expensive • Higher level of service • Limited Service • Smaller • Less expensive • Fewer services

  7. Full Service Wyndham Hotels Hilton Hotels Convention Hotels Hyatt Regency Luxury Hotels Ritz Carlton Four Seasons Resort Hotels Courtyard by Marriott Kauai Coconut Beach Resort in Hawaii Extended Stay Embassy Suites Condominium Hotels The Residences at Ritz Carlton in Fort Lauderdale, FL Full Service

  8. Full Service amenities & services • Phone • Swimming Pool(s) • Restaurant(s) • Spa Services • Recreational Facilities • Room Service • Meeting & Banquet Facilities • Bars and lounges • Concierge Services • Luggage Services

  9. Limited Service • Limited Service • Holiday Inn Express • La Quinta Inns • Budget Hotels • Motel 6 • Microtel

  10. Limited Service amenities & facilities • Bed • Phone • TV • Parking close to room • Swimming pool • Some have continental breakfasts available

  11. Bed & Breakfast Consumer • Bed and breakfasts (B&Bs) • Began in Europe • Usually 3-12 rooms • Breakfast included in price • Located all over the world • Consumer • Unique • Likes personalized service • Romantic getaways • Those who enjoy the homey feeling • Those who like meeting new people

  12. Trends in the lodging industry • Travel is dependent on consumer confidence or how consumers feel about the current economic conditions. • Leisure travel is usually avoided or postponed in times of economic uncertainty. • Business travel, the largest segment in the industry, fluctuates directly to overall economic conditions. • The demand for lodging will not pick up until people are more confident about the state of the economy.

  13. Timeshares • Trends • On the rise for the past 6 years after a drop in popularity • According to the American Resort Development Association…more than 1.7 million Americans currently own timeshares. • Advantages • Part owner of property • Flexible • Can use yourself • Allow someone else to use • Disadvantages • Maintenance fees • Large upfront payment • Don’t always get the dates you want

  14. Gaming Operations • Challenges • If people don’t win money, they may steal • Obsessive players (spending too much money) • Profitability • Moved from more of trying to make casino gaming really profitable to hotels & restaurants within casinos the profit centers

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