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2. Concept direction: Sleeve

2. Concept direction: Sleeve. Build up. 2. Concept direction: Sleeve. Corrugated box with diecut window. 2. Concept direction: Sleeve. Headlines printed on plastic sleeves (front). 2. Concept direction: Sleeve. Boxes with sleeves (front). 2. Concept direction: Sleeve. Unpack experience.

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2. Concept direction: Sleeve

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  1. 2. Concept direction: Sleeve Build up

  2. 2. Concept direction: Sleeve Corrugated box with diecut window

  3. 2. Concept direction: Sleeve Headlines printed on plastic sleeves (front)

  4. 2. Concept direction: Sleeve Boxes with sleeves (front)

  5. 2. Concept direction: Sleeve Unpack experience Sleeve box

  6. 2. Concept direction: Sleeve Layering of information/ graphics Diecut stencil lettering: (letters remain intact) Translucent plastics could have softer colour tints

  7. 2. Concept direction: Sleeve Diecut headline City image inside White corrugated box Clear zone To bring out product

  8. 2. Concept direction: Sleeve Semi-transparent plastic sleeve Sorry is a Sony…

  9. 2. Concept direction: Sleeve Transparent plastic sleeve White corrugated box Range builds up as white circle’s size on plastic sleeve changes

  10. 2. Concept direction: Sleeve Transparent plastic sleeve Outline of triangle Range builds up as graphic element colour changes Range builds up using different graphics patterns Range builds up as white circle has different opacity

  11. 2. Concept direction: Sleeve Stencil type headline (print) Transparent plastic sleeve White corrugated card box City image

  12. Maria: let me know if we are doing double work on this one…? Concept direction: “Zigzag” Plastic window Paper front back Cable compartment

  13. Concept direction: “Zigzag” Opaque plastic window Clear plastic window Paper frame box skeleton One side: translucent colour plastic..?

  14. Concept direction: “Zigzag” front back Paper frame box skeleton Clear plastic window

  15. Cable compartment slanted Concept direction: “Zigzag”

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