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www.travelocity.com. Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109. Outline. Travelocity.com introduction Service of Travelocity.com Information technology applied User analysis of Travelocity Strategy of Travelocity How Travelocity make money
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www.travelocity.com Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109
Outline • Travelocity.com introduction • Service of Travelocity.com • Information technology applied • User analysis of Travelocity • Strategy of Travelocity • How Travelocity make money • Conclusion
Travelocity.com introduction 1996 Set up A traveling website 2002 Sabre Merge and acquisition 2004 Redesigned website Change logo 2009 Buy Zuji.com
Information of Travelocity.com • One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder • Last minute deals Efficiency customized plans
Information technology-GDS • GDS (Global Distribution System) • A system provides a network platform to decrease the cost for transaction • Background • E-commerce development • Applied Information technology • Advantage • Inner: Improve operation system • Outer: in-time reservation system
Information technology – Web 2.0 Web 2.0 Web 1.0 Consumer Consumers Travelocity Consumer Consumers Consumer Consumers
Information technology - XML Data -> F.A System A Format A System B Format B Data -> F.B Data -> F.C Data -> F.C Data -> F.B System C Format C Data -> F.A
Information technology - XML System A Format A System B Format B Data -> XML Data -> XML Data -> XML System C Format C
Information technology Consumers GDSystem Travelocity Linux Web 2.0 XML Other Partner
How can Travelocity make money ‧Advertising ‧Partner Network
How can Travelocity make money • Advertising • Strength • Famous reputation • Global marketing source • Type • Available Advertising Units • Emails • Information • Revenue • Advertising fees
How can Travelocity make money • Partner network • Strength • The same competitive rates • Type • Travelocity branded program travel partner website • World Choice Travel (WCT) customize privately brand • Revenue: commission
Business model - Money Travelocity.com Supplier A Money Consumers Commission Money Supplier B Money
Business model - Information Partner Network Suppliers Others Consumers Car rental Hotel Airline GDSystem Travelocity.com Sabre
Business model - Service Partner Network Suppliers Others Consumers Car rental Hotel Airline GDSystem Travelocity.com Sabre
Conclusion: The Success of Travelocity • Because • Customize services • Large well-known Web site
Merge and acquisition 2002 Site59.com, Inc. 2003 World Choice Travel, Inc. 2004 All State Tours, Inc. Travelocity Europe except Germany 2009 Zuji.com 23
GDS GDS(March 2005 to February 2006) Amadeus 10(10%) Worldspan 17(17%) Galileo 35(35%) Sabre 38(38%) http://www.hitwise.com/us/resources/data-center
Reference • Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0 • 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站Travelocity為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 • Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68 • Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html
Reference • 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm • 網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297 • 旅運資訊系統http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm
Reference • 全球分銷系統簡介http://www.surehigh.com.tw/inner1-1.php
