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Effective Marketing Analysis Strategies: Measuring Success in Planning

In "Marketing Analysis Spring '12," Thor Kristiansen emphasizes the importance of measurement in successful marketing planning. Drawing insights from Nancy Ostler, a Senior External Relations Representative, the work highlights that what gets measured gets accomplished. By setting measurable goals, maintaining accurate records, and celebrating achievements, organizations can enhance their strategic approach. Discover actionable insights to improve marketing effectiveness and drive results through systematic analysis.

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Effective Marketing Analysis Strategies: Measuring Success in Planning

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  1. Marketing Analysis spring ‘12

    Center for Visdom og Medfølelse by Thor Kristiansen
  2. “Measuring Is Planning’s Other Half What gets measured gets done. Set measurable goals, keep accurate records and celebratesuccesses.” Nancy Ostler, Senior External Relations Representative Newmont Mining Corporation
  3. SEO
  4. Google analytics pre-analysis
  5. E-survey analysis
  6. Total Started Survey: 68 Total Completed Survey: 56 (82.4%)
  7. ”Advertise” & ”Sell” membership program Analyze and improve registration process
  8. New Website
  9. About Website
  10. Make sign-up “wizard” “Advertise” Facebook group
  11. STRATEGY – Tactics - ideas
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