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Getting Online & Doing it Well

Join us for an insightful training session by the ACLU of Illinois Chapter, focusing on effective online advocacy strategies. This presentation covers the essentials of launching and maintaining a successful website, leveraging social media platforms like Facebook and Twitter, and utilizing email campaigns to engage and expand your audience. Learn to create engaging content, optimize your online visibility, and connect meaningfully with your networks. Don’t miss out on valuable takeaways to enhance your digital presence and advocacy efforts.

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Getting Online & Doing it Well

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Presentation Transcript

  1. Getting Online & Doing it Well ACLU of Illinois Chapter Training April 14, 2012Champaign, Illinois

  2. Contents of this presentation All aboard the social media bandwagon! Elements of a successful website Using email to spread the word Let us help you

  3. The Social Media Revolution

  4. Facebook

  5. Facebook Insights

  6. Twitter

  7. Our Twitterverse

  8. Social Media Visibility A little elbow grease goes a long wayfacebook.com/ACLUofCI:

  9. Social Media Visibility

  10. Social Media Takeaways Engage frequently Listen to your networks Don’t spend too much time

  11. Elements of a successful website Frequently updated content Prominent calls to action Easy access to social networks Visuals! Menus & directories

  12. Use a blog as a website!

  13. What the #@&*^$ is a WYSIWYG? What You See Is What You Get

  14. Social Media Integration

  15. Website Takeaways Use images, links, and calls to action to make your website engaging Promote your social networks Keep your content relevant & up-to-date Use a blog as a website Don’t be intimidated!

  16. Using our email system Give us the who, what when, where & why, and we’ll whip up an email for you!

  17. Email Performance Ideal Click-through rate =1.6%+

  18. e-benchmarksstudy.com

  19. Email Takeaways Give sufficient lead time Always have a landing page Use images Content should be punchy & pithy

  20. At Your Service • I am happy to help you with: • Social media questions & requests • Website troubleshooting • Sending email

  21. Questions?

  22. Contact me! Maude CarrollOnline Advocacy CoordinatorACLU of Illinois mcarroll@aclu-il.org(312) 201-9740 x339

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