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SAP – Data in the Cloud Cloud Computing West – Entertainment Track

SAP – Data in the Cloud Cloud Computing West – Entertainment Track. Kurt Kyle, Industry Principal Media November 9 th , 2012. In a world of accelerated change, we are at an inflection point… . An emerging middle class growing to 5B will strain already diminishing resources.

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SAP – Data in the Cloud Cloud Computing West – Entertainment Track

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  1. SAP – Data in the Cloud Cloud Computing West – Entertainment Track Kurt Kyle, Industry Principal Media November 9th, 2012

  2. In a world of accelerated change, we are at an inflection point… An emerging middle class growing to 5B will strain already diminishing resources Data doubling every 18 months will create new opportunities and risks for value creation 1 billion people in social networks will rewire business and personal boundaries More mobile devices than people will require fresh thinking designed for an “always-on” world 15 billion web-enabled devices by 2013 will create a universe of intelligence everywhere

  3. Technology Mega Trends – Media POV • Connectivity • Smartphones outsell PCs • By 2013, more than 15 billion devices will be connected to the Internet using a mobile device • Me2E data • Big Data • Data volume doubles every 18 months, with 15% of that data created in consumer apps • Every Entertainment company needs to know the audience and behavior • Cloud • 80% of new software offerings were available as cloud services in 2011 • Most entertainment will use some form of digital technology in the customer interaction • Social Media • More than 1 billion people accesssocial networks • Facebook overtakes Google as the most visited Web site • Monetization is through Advertising and Audience Data Data is born in the device and application, lives in the Cloud

  4. The New SAPAligning the portfolio for customer success Cloud 24 Industries Mobile 11 Lines of Business Analytics Applications Database and Technology Database and Technology Powered by SAP HANA Customer value Products Solutions

  5. SAP’s Strategy – Expanding the Addressable Market Winning in the markets we play in through organic innovation and M&A SAP’s Addressable Market U.S. $220 billion Cloud ByD Database & Technology SAP HANA Mobile Gateway • Analytics SAP BusinessObjects Visualization BPC U.S. $110 billion BW on SAP HANA Predictive GRC BI/Analytics • Applications Middleware • Geographic expansion • SAP Business Suite on SAP HANA • Continuous Innovation Core ERP + Suite 2010 2015

  6. What consumers and businesses customers want • Instant use and instant value everywhere • Consumers expect instant access to information and entertainment libraries as well as an excellent out-of-the-box experience. Lower price points, lower costsDownward pressure on price will continue but digital delivery will cut costs. Premium prices for premium experiences. Beautiful product experienceConsumers expect the same usability for entertainment apps that they are used to from retail and search apps. “The ultimate customer is the consumer.”

  7. Introducing SAP’s Real-Time Data Platform Vision Provide optimized data management across each phase of the information lifecycle process and deliver real-time, actionable insights • Collect • Store Process Present

  8. SAPData Processing vision Big Data Analytics Cloud Data Mobile Social Collect Store Process Present SAP Real-Time Data Platform Vision

  9. Thank you Contact information: Kurt Kyle (805) 570-6131 Kurt.kyle@sap.com

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