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Unlocking Advertising Secrets: Techniques That Capture Our Attention

Every day, we encounter over 300 advertisements, each vying for our attention with clever strategies. Discover the various advertising techniques, from nostalgia that brings us back to simpler times, to humor that makes us laugh, and testimonials from admired figures. Explore methods such as the bandwagon effect, hard sell techniques that create urgency, and the allure of sex appeal and romance. Understand how statistics and sense appeal play a role in shaping our consumer habits. Dive into the world of advertising and learn which tactics resonate with you.

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Unlocking Advertising Secrets: Techniques That Capture Our Attention

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Presentation Transcript

  1. Ads are All Around Us!

  2. Ad It Up . . . • Each day you are exposed to over 300 advertisements! • How do you remember all those slogans and trademarks?? Advertising Techniques!

  3. Advertising Techniques! • Statistics • Testimonial • Fun and Friendship • Sex Appeal/ Romance • Nostalgia(Great Outdoors) • Bandwagon • Transfer/ Fantasy(Rich & Famous) • Humor • Sense Appeal

  4. NOSTALGIA • Uses plain folks, it takes people back to the good old days and focuses on reliability.

  5. BANDWAGON • Convinces you that everyone is buying this product.

  6. TRANSFER/FANTASY • Using superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.

  7. HUMOR • People will remember products because it makes them laugh and purchase the product because of positive association.

  8. TESTIMONIAL • Important or well known people testify that they use the products and so should you.

  9. STATISTICS • Impressive facts and stats draw people in, even if they have little or no meaning.

  10. Sense Appeal • This includes sounds or pictures that appeal to your senses or emotions.

  11. FUN & FRIENDSHIP • These ads convey that using this product will increase your popularity and happiness.

  12. ROMANCE/SEX APPEAL • Show romantic situations use “sexy” models.

  13. Food Preparation • Why does that burger look so good?

  14. What advertising techniques appeal to you??

  15. Hard Sell Techniques Make a "timeline." Artificial timelines are a mainstay of the hard sell. The sales person or the campaign creates a sense of urgency (ex: This is the Last Item in Stock! Call Today!) to try to get immediate sales.

  16. Hard sell techniques • Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.

  17. Hard Sell techniques • Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99 • Free add-ins. "If you order now we will throw in an extra snuggie for FREE." • 2 for the price of 1. In most cases items are marked up from original price.

  18. Puffery • When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.

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