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“The Desk’ll Catch It”

“The Desk’ll Catch It”. Now you’re the desk. Why study editing?. Well, of course, because—it’s DRAMATIC! {http://www.youtube.com/watch?v=VziDEBoD07c&list=UU1MN7rBkZ0-q_ZJTOD1Ea-Q&index=5&feature=plcp]. Desk: assure accuracy. Brittany Spears or Britney Spears?

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“The Desk’ll Catch It”

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  1. “The Desk’ll Catch It” Now you’re the desk.

  2. Why study editing? • Well, of course, because—it’s DRAMATIC! {http://www.youtube.com/watch?v=VziDEBoD07c&list=UU1MN7rBkZ0-q_ZJTOD1Ea-Q&index=5&feature=plcp]

  3. Desk: assure accuracy • Brittany Spears or Britney Spears? • Jon Hoeven or John Hoeven? • Sanford Hospital or Sandford Hospital?

  4. Desk: trim unnecessary words • 1.7 million words to 100,000.

  5. Desk: fix grammar errors • We can’t rely on spill chuck.

  6. Desk: identify fact errors • Inconsistencies. • Missing names. • Unanswered questions. • “Use your BS detector.” –Editor

  7. Desk: keep consistent style • Associated Press (AP) standard. • Arbitrary decisions when several are correct.

  8. Desk: catch libel • Editors can save publishers from a costly lawsuit. • Editors can save publishers from embarrassing plagiarism.

  9. Desk: define good taste • Know your audience. • “Have a dirty mind.”—Editor.

  10. Desk: ensure good leads • Snag ’em and drag ’em. • Fairness.

  11. Desk: supervise writers • Know writers’ skills, motivate.

  12. Desk: a view of reality • Determine news mix based on publication’s view. • Monitor social media: trending, memes. • Consider SEO. Where do people find your content?

  13. Desk: other duties • Write headlines. • Choose illustrations, write cutlines. • Make up pages. • Design multimedia: be a “storybuilder.” • Work with printers.

  14. Why is this important? • Consistency. • Credibility.

  15. Consistency • Your publication is easier to read. • Easier reading=easier understanding.

  16. Credibility • People will believe your publication. • Small “false” things harm your credibility. • Major publications seldom have typos. • Don’t believe me? Check out this. [http://www.youtube.com/watch?v=OonDPGwAyfQ]

  17. What about you? • What is the “view of reality” of a publication familiar to you? • Finance/economy, sports, celebrities, small-town events, crime, etc? • How does this compare/contrast to others? • What would you not expect to see in this publication?

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