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The Importance of Editing: Why Every Story Needs a Desk

Discover why editing is crucial in journalism with "The Desk'll Catch It." From ensuring accuracy in names like Brittany Spears to fixing grammar errors and maintaining consistent style, this video highlights the essential responsibilities of an editor. Understand how editors help prevent libel, define good taste, and engage audiences with compelling leads. With insights on supervising writers and staying ahead of trends, learn how effective editing enhances credibility and readability. Join the conversation about the vital role of the editor in shaping the narrative.

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The Importance of Editing: Why Every Story Needs a Desk

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Presentation Transcript

  1. “The Desk’ll Catch It” Now you’re the desk.

  2. Why study editing? • Well, of course, because—it’s DRAMATIC! {http://www.youtube.com/watch?v=VziDEBoD07c&list=UU1MN7rBkZ0-q_ZJTOD1Ea-Q&index=5&feature=plcp]

  3. Desk: assure accuracy • Brittany Spears or Britney Spears? • Jon Hoeven or John Hoeven? • Sanford Hospital or Sandford Hospital?

  4. Desk: trim unnecessary words • 1.7 million words to 100,000.

  5. Desk: fix grammar errors • We can’t rely on spill chuck.

  6. Desk: identify fact errors • Inconsistencies. • Missing names. • Unanswered questions. • “Use your BS detector.” –Editor

  7. Desk: keep consistent style • Associated Press (AP) standard. • Arbitrary decisions when several are correct.

  8. Desk: catch libel • Editors can save publishers from a costly lawsuit. • Editors can save publishers from embarrassing plagiarism.

  9. Desk: define good taste • Know your audience. • “Have a dirty mind.”—Editor.

  10. Desk: ensure good leads • Snag ’em and drag ’em. • Fairness.

  11. Desk: supervise writers • Know writers’ skills, motivate.

  12. Desk: a view of reality • Determine news mix based on publication’s view. • Monitor social media: trending, memes. • Consider SEO. Where do people find your content?

  13. Desk: other duties • Write headlines. • Choose illustrations, write cutlines. • Make up pages. • Design multimedia: be a “storybuilder.” • Work with printers.

  14. Why is this important? • Consistency. • Credibility.

  15. Consistency • Your publication is easier to read. • Easier reading=easier understanding.

  16. Credibility • People will believe your publication. • Small “false” things harm your credibility. • Major publications seldom have typos. • Don’t believe me? Check out this. [http://www.youtube.com/watch?v=OonDPGwAyfQ]

  17. What about you? • What is the “view of reality” of a publication familiar to you? • Finance/economy, sports, celebrities, small-town events, crime, etc? • How does this compare/contrast to others? • What would you not expect to see in this publication?

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