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Pole2poleandback Drive for Cancer Awareness

Join us in a global journey to raise cancer awareness and promote early detection. Help us support cancer patients and their families. Visit our website for more information!

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Pole2poleandback Drive for Cancer Awareness

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  1. Pole2poleandback For cancer awareness http://pole2poleandback.yolasite.com

  2. Why doing the Drive at all? • As my father was diagnosed with prostate cancer during August 2011, it became apparent that many cancer sufferers get diagnosed to late for treatment to be effective and successful. • During January 2012, I had a conversation with an individual that indicated to me that the drive is the path I must follow to make a difference in the lives of others that might not know that they suffer from cancer. • In doing some research, I found that the fatality rate amongst cancer patients can be significantly reduced if the cancer is diagnosed early enough that treatment can be effective.

  3. What does the drive entail? • The Pole2poleandback drive is designed to cover most of the continents of the world. • The drive is to start at the South Pole marker in Antarctica. • Travel through South America and North America. • Turn around at the North Pole Ice Cap • Travel through some of Asia and the most of Europe. • Transverse Africa on the journey back to Antarctica. • The end of the journey would be back at the South Pole Marker. • The whole drive, from Pole marker back to Pole marker in less than 12 months. Planning stipulate the completion in 335 days

  4. Sponsorships • The drive will cost approximately $1 000 000 per rider excluding the shadow ship that is needed. • Totalling $5 million in Sponsorships required. • With every item that is sponsored, the amount of funds required will come down. • Any funds that is raised for the drive, that is not being used, will go towards the beneficiaries of the drive namely CANSA and Hospice Palliative Care South Africa. • Exposure for the Sponsors will be elaborated on later.

  5. Goal 1 of the Pole2poleandback Drive. • To bring the awareness of cancer to as many people as possible along the route of the drive. • To encourage the people to get to know their bodies and encourage self examination for potential signs of cancer. • To encourage the regular testing for potential cancers. • Bring the message of Early Detection, Early Treatment to the people. • By ensuring that cancer is detected early and treated early, the patient will be able to live a longer and productive life with family and friends.

  6. Goal 2 of the Pole2poleandback Drive. • To encourage the establishment of support groups for the families of cancer patients. • As there are so many support groups for the patients, the families that suffer with the patient do not have a support structure from people that have already experienced. • Sharing groups where experiences in dealing with a terminal family member can be discussed. • These groups can form the support for the families in their hour of need. • Sharing ideas as to how best deal with the trauma of seeing their family member pass away and what to do afterwards.

  7. Goal 3 of the Pole2poleandback Drive. • To raise funds for the drives beneficiaries. • Funds to be allocated to the support for the families that can not afford to travel to support the patient while they are being treated for their cancer. • To ensure that every cancer victim have access to proper treatment. • To help with the financial burden of treating the patient in their last days – Hospice Palliative Care. • The target of GBP 5 000 000 per beneficiary is envisaged.

  8. How will the funds be raised? • Events will be planned to raise funds along the route of the drive. • Internet based donations. • Direct donations • Sponsorships • Interest from investment of donations. • Rallies with some of the Biker clubs along the route. • Appearances at VIP events to encourage donations. • Telethons to promote the Drive. • Participation in challenges along the route. (sponsored)

  9. The Route-Antarctica

  10. The route- South America

  11. The Route- Central America

  12. The Route- North America

  13. The Route- Europe/Asia

  14. The Route- Middle East

  15. The Route- Africa

  16. The Route- Antarctica end

  17. Vehicles Required

  18. Support Ship Required

  19. Transport for the drive. • Primary transport would be motorcycles. 5 in total, 3 for the team and 2 for the relay members. • Jet Skis for crossing the oceans and the rivers where required. 4 in total as 3 being used and 1 in reserve. • Snow Mobiles for the Antarctic legs of the drive. 4 in total • 4X4 vehicles that will serve as support. 3 in total as 1 will be held in reserve. • Ship that would shadow the drive and transport equipment that the team can not transport during certain legs of the drive. • All will be branded.

  20. Support team • The support team must consist of the following: • 2 Technicians. Keeping vehicles going, service and maintenance. • 1 Emergency Medical Technician. Will also assist with other tasks. • Campaign direct/treasurer • Video photographer. • Video and still photographer. • Ship crew.

  21. Team doing the whole drive • As to date: • Ewan van Breda – Originator and founder of Pole2poleandback.

  22. Dates for the drive • Official Start at South Pole Marker: January 1st 2014 • Official end of drive at the South Pole Marker: December 1st 2014 • Hand over of donations to beneficiaries: January 2015

  23. For The Sponsors. • Display size according to sponsorship level. • Branded vehicles • Internet coverage: photos, streaming, site updates, Twitter, Google+, YouTube video snippets. • Media coverage: Banners displayed at events. TV as well as print media exposure at events including branded vehicles. • Radio Exposure with interviews and phone updates to various radio stations in South Africa as well as other. • Print media: Book as well as newspaper exposure. • Video about the drive to be released worldwide after drive as well as shortened 3D video. • At least 1 Jet Ski and One Snow mobile to accompany the land based drive on the support trailer.

  24. For The Sponsors. Cont. • Promotional appearances after the drive at the venue of the sponsor. • Banner displays at all events. • Displays at events prior to the drive on banners as well as on the vehicles. • Tickertape mentions during streaming up-dates on the internet. • Association with Cancer Awareness • Support for worthy causes. • First options of refusal for future events • Use of promotional material before the drive at no extra cost. • International brand awareness.

  25. Post drive. • Hand over function of Donations collected to beneficiaries. • Video to be released in 4 x 12 episode series • 3D video to be released. • Photo books -4 volumes- about the drive to be sold online to fund the next drive for a different cause. • Guest appearances at sponsors events • Planning for the next drive 2017

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